Dean DeLisle is the founder and CEO of Forward Progress, which provides training and coaching in social media skills. The company trains over 2,000 people per month. Dean has over 30 years of experience in business coaching and consulting. The document provides tips on building an effective LinkedIn profile, including choosing keywords, optimizing profile sections, and getting peer reviews.
2. Dean DeLisle
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Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people per month
Trained and Coached over 85,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
3. Building the Ultimate LinkedIn Profile
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ForwardProgress.NET
Introduction to Social Networks
Determine Your Professional Keywords
Adjust Your Settings
Build and Optimize Your Profile
Peer Review
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
4. The Foundation of Social Networks
• Your Social Reach
• The LinkedIn Network
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
5. How Many Contacts Do You Have That You Cannot
See?
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That know YOU?
That trust YOU?
That have done business with YOU?
That would recommend YOU?
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
6. 2014 LinkedIn Stats - Growing
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LinkedIn Has Over 250 Million Members
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Average user has 240 “Connections”
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One degree from over 35,000 “Trusted Connections”
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Two degrees from over 3,200,000 “Trusted Connections”
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160 Million unique visitors a month
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1 million new members added per week
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17.8 million members belong to groups
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1.2 million comments and posts to groups weekly
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2 billion people searches annually
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2 million companies have a company page
ForwardProgress.NET
coachme@ForwardProgress.NET
OVER 1,000 to 1
facebook.com/ForwardProgress
@FwdProgressInc
8. Your Professional Keywords
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What are you an expert in?
How would your ideal prospect find you?
What would they “yell” or “Google” to find you?
What makes you different?
What is your skill set?
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
11. Your Professional Keywords
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What are you an expert in?
How would your ideal prospect find you?
What would they “yell or “Google” to find you?
What makes you different?
What is your skill set?
Exercise:
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ForwardProgress.NET
Write 10 things in which you are an expert
What terms would someone use to find you
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
12. Settings
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Who can see your activity feed
Who can see your connections
Your visibility
Communications
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
23. Update Your Professional Headline and
Contact Information
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc