LinkedIn™ Power Moves: 5 Profile Tips to Get Found First - Dean DeLisle - Social Jack - Forward Progress 2015

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Power Moves
#SocialJack #Social Selling #LinkedIn
@DeanDeLisle @GetSocialJack

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting, and Training, Call
Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Clients have included: Financial Services, Real Estate, Professional
Services, Legal, Accounting Manufacturing, Telecommunications,
Technical, Insurance, Agencies, Auto, Retail, Banking, Educational , and
Channel Sales…

How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you understand
• Ask us anything throughout the session
• Engage and WIN!

5 Steps to Building a Highly Effective LinkedIn Profile
1. Understand the Foundation of Social Networks
2. Adjust Your Settings
3. Build and Optimize Your Profile
4. Peer Review
5. Measure Results

• Your Social Reach
• Network Science
• Your Professional Keywords
1. Understand the Foundation of Social Networks

Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

How Many Contacts Do You Have
That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

2015 LinkedIn Stats - Growing
• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army*

Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?

Sample Keywords
(Mortgage Example)

Your Personal Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell or “Google” to find you?
• What makes you different?
• What is your skill set?
Exercise:
1. Write 10 things in which you are an expert.
2. What terms would someone use to find
you.

2. Adjust Your Settings
• Who can see your activity feed
• Who can see your connections
• Your visibility
• Communications

Optimal Settings

Turn off Activity Broadcasts

Backup!

3. Build and Optimize Your Profile
• Your First Conversation
• Content Adjustments
• Manage Skills

Build and Optimize Your Profile

Your First Conversation = Your
Profile
• Complete Profile
• Be Clear
• What will you do for others?
• Why & How?
• What do you want/need?
• What do you tell them?

Profile Tune Up
What are YOUR Keywords?

Profile Changes

Reflection of Skills

Manage Your Skills

Add Videos, Images, and Documents

4. Peer Review - Network

5. Measure Results
Your Social Network C.E.O.
•Connections
•Engagement
•Outcome

Improve Your Google Page Rank
Contact Settings

Turn On Activity Broadcasts

LinkedIn – 5 Easy Steps to
Get Hired or Promoted

LinkedIn – 5 Easy Steps to
Get Hired or Promoted
EARN
YOUR
SOCIAL
SELLING
BLACK
BELT!

www.SocialSellingLinkedin.com

Engagement PrizesEngagement Prizes
Pick 3 People!Pick 3 People!

Thank You!Thank You!

Connect WITH us!
dean@forwardprogress.net
TWITTER: @FwdProgressInc
TWITTER DEAN: @DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET
www.SocialJack.com

LinkedIn™ Power Moves: 5 Profile Tips to Get Found First - Dean DeLisle - Social Jack - Forward Progress 2015

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LinkedIn™ Power Moves: 5 Profile Tips to Get Found First - Dean DeLisle - Social Jack - Forward Progress 2015