Pay-Per-Click Advertising is the most cost-effective method to reach tons of laser targeted customers while increasing traffic and sales to your website. We review the most popular platforms like Google, Facebook, LinkedIn, YouTube and more. Successfully managing a PPC campaign is more than just conducting keyword research and writing ads; it involves a solid plan, the right team, task prioritization, effective communication, and continuous innovation. This workshop will help you review how companies are keeping their PPC management fresh and effective. In this 45 minute webinar, you will learn about: -Creating themed ad groups so that you pay less per click -Setting up advanced targeting using geo-location so that you can target a particular country, state, or even city -Using "negative keywords" to avoid unprofitable clicks -Increasing your quality score so that your ads get special -Ranking higher in the listings -Increasing brand impression -Measuring your campaign so that you can understand your ROI -Commitment to adjustments Getting started with PPC is easy whether you do it yourself or hire professionals to help, but without a firm understanding of these advanced strategies, you could easily overpay and under perform. Learn the strategies that will help you maximize ROI and get the most out of PPC advertising. This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries. “Dean and his team at Forward Progress are the best in this field of social media marketing and sales. He has helped us tremendously over the past year at the Institute for Social + Emotional Intelligence in getting the word out about our programs.” - Dr. Laura Belsten, Founder & CEO, Institute for Social + Emotional Intelligence.

1. (877) 59 - COACH (592-6224)
The Power of Social
Pay-Per-Click (PPC) -
Driving New Leads

2. (877) 59 - COACH (592-6224)
Your Internet Marketing Coach Today
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..

3. (877) 59 - COACH (592-6224)
• Recent Social Media Marketing Statistics
- 53% of Twitter users recommend companies and products in their
tweets
- 74% of B2B companies aggressively using Facebook in social media
marketing
- 57% of companies have acquired customers through LinkedIn
- 75% of small businesses in the U.S. engage in social media marketing
- $3.1 billion will be spent on social media marketing in 2014
- B2B spending on social media marketing will rise 67% over the next 3
years
- 20% of all website visitors to company sites come from social media
- 2 out 3 people that follow a brand on Twitter will purchase from that
brand
- 66% of marketers saw a rise in search engine rankings due to social
media marketing

4. (877) 59 - COACH (592-6224)
Components of Internet Marketing
Online
Search Display
E-Mail Affiliate Website Social
Engine Development
Ad & Rich
Marketing Marketing Marketing
Marketing Media
Advertising
Social
Search Search Online Business
Media
Engine Engine Reputation Blog Podcasting VIDEO
Marketing &
Optimization Advertising Management Marketing
Optimization

5. (877) 59 - COACH (592-6224)
The New Marketing Tool Kit
Traditional Marketing Tool Kit Internet Marketing Tool Kit
Channels Tactics Channels Technology/Tactics
- TV/Cable - Coupons - Website - Personalization
- Radio - Customer Promos - Online Ads - Search
- Magazines - Tradeshow Promos - Email - Site Merchandising
- Newspapers - Sales Force - Blogs - CRM System
- Outdoor Metrics - Interactive TV - Web Analytics
- Direct Mail - Reach - Podcasting - Brand Reputation/
- Tradeshows - Frequency - RSS Feeds - Monitoring
- Cold Calling - Business leads/ - Mobile Ads - Content Syndication
- Networking - Prospects - Social Media Metrics
- Social Networks - Conversion Rates
- Cost Per Acquisition

6. (877) 59 - COACH (592-6224)
Think about the Destination!
Landing Page
Website
Registration
Phone
WebinarEvent
What is yours?

7. (877) 59 - COACH (592-6224)
Factors That Affect
Web Site Conversion
Message – Landing Page Compatibility
Unqualified Traffic – Keywords and Ad Text, Email Message
 Wrong Keywords – (e.g., keywords that attract bargain hunters while
selling upscale merchandise)
 Incompatible Ad Text – Copy that does not extend the message to the
landing page
 Out-of-Area visitors – Geographical area of local business not
communicated in ad text/email message
Brand Confidence
 Low level of customer confidence in a brand or manufacturer(s) name
 Trust

8. (877) 59 - COACH (592-6224)
Web Site Conversion - Ineffective
Landing Page
Display Ads

9. (877) 59 - COACH (592-6224)
Web Site Conversion - Ineffective
Landing Page
Display Ads

10. (877) 59 - COACH (592-6224)
Web Site Conversion – Effective
Landing Page
Display Ads

11. (877) 59 - COACH (592-6224)
Specialized Landing Page (PPC)
Product Title
Large “Add to Cart”
Product name and major
keyword in description

12. (877) 59 - COACH (592-6224)
Web Site Conversions – Web Site
Home PageLanding Combo

13. (877) 59 - COACH (592-6224)
Web Site Conversions – Web Site
Home PageLanding Combo

14. (877) 59 - COACH (592-6224)
Social Networks – So What?

15. (877) 59 - COACH (592-6224)
How are we Connected?
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark

16. (877) 59 - COACH (592-6224)

17. (877) 59 - COACH (592-6224)
Before we just had the requests

18. (877) 59 - COACH (592-6224)
Have direct targets!

19. (877) 59 - COACH (592-6224)

20. (877) 59 - COACH (592-6224)
LinkedIn PPC

21. (877) 59 - COACH (592-6224)
YouTube PPC

22. (877) 59 - COACH (592-6224)
Google Adwords (PPC)

23. (877) 59 - COACH (592-6224)
Google & YouTube Adwords (PPC)

24. (877) 59 - COACH (592-6224)
Prepare!
Separate / Create Keyword
Buckets for Each AdGroup
Chicago Auto Insurance
Chicago Home Insurance
Chicago Auto Coverage
Test Performance!

25. (877) 59 - COACH (592-6224)
Prepare!
Make sure AdCopy is Keyword
Rich
Control Spending!

26. (877) 59 - COACH (592-6224)
Prepare!
Pay Attention to Quality Score
Don’t Drag Down the Batch

27. (877) 59 - COACH (592-6224)
Prepare!
Geo-Targeting
Ad Variations

28. (877) 59 - COACH (592-6224)
Prepare!
Pick the right Destination
Follow the Story

29. (877) 59 - COACH (592-6224)
Prepare!
Create Multiple Ad Copies and
perform A/B testing
2-3 Groups
3-4 Ads Per Group
Ad Variations

30. (877) 59 - COACH (592-6224)
Prepare!
Track Your Account
Performance
Track Daily!

31. (877) 59 - COACH (592-6224)
Prepare!
Track Your Account
Performance
Track Daily!

32. (877) 59 - COACH (592-6224)
Prepare!
Track Your Account
Performance
Track Conversions at
your Destination!
Track Daily!

33. (877) 59 - COACH (592-6224)
Upcoming Class
How to Create a
Social Pay-Per-Click Master Plan
-The Ultimate Lead Machine
4/26/12 & 5/3/12 Thursday’s 2PM
Learn how to:
8.Build Unlimited Access to Recordings
9.Launch and Materials!
10.Manage
Your Very Own Social Pay-Per-Click (PPC) Campaign!

34. (877) 59 - COACH (592-6224)
Upcoming Class
What you'll learn during this workshop:
•How to get the most out of yourself and your PPC management
team
•How to prioritize tactics for your PPC campaign
•How to determine a long-view strategic plan for campaigns
•How to create a schedule for regular campaign optimization
•How to make changes to accounts faster
•How to avoid analytical overload and tactical lethargy
•How to keep yourself and your team motivated and inspired
•How to find tools and resources for team management
•How to keep up with industry trends and new developments

35. (877) 59 - COACH (592-6224)
Upcoming Class

36. (877) 59 - COACH (592-6224)
Upcoming Class
www.Socialppc.eventbrite.com
$100 OFF

37. (877) 59 - COACH (592-6224)
Questions?
www.ForwardProgress.NET