My magic+ dso_all-staff_june_2014_v1

2. The philosophy behind MyMagic+ is made up of four guiding principles:
• Create and enable forward momentum
• Create a system that serves the Guest at every moment
• Turn transactions into interactions
• Establish a foundation that enables us to continue to enhance the
Guest experience over time

5. Disney MyMagic+ Invitation Kit 2013

6. Disney MyMagic+ Invitation Kit Light-Up USB Drive 2013

7. Disney MyDisneyExperience Web Site

8. Disney MyDisneyExperience Online Trip Planner

9. Book your rides weeks in advance…

10. Pre-order personalized RFID MagicBands for the family

11. MyDisneyExperience Mobile Apps

12. Scanning a MagicBand at the Disney Welcome Center at Orlando Airport

13. Check into hotel from mobile app; swipe MagicBand to enter hotel room

14. MagicBands can be purchased on-site; Smart card alternative avaiable

15. Scan smart card and finger at park entry turnstile for positive ID

16. Scan MagicBand and finger at park entry turnstile for positive ID

17. Scan MagicBand to pay for food and drinks at park restaurants

19. Scan MagicBand to pay for food and identify table location for servers

20. If you don’t have a smart phone, manage your itinerary from a MagicBand kiosk

21. Disney cast members can greet you by name at an attraction after scanning your MagicBand

24. A Pirate’s Adventure in Adventureland is RFID-enabled so MagicBands can trigger displays

25. Pay for gifts using MagicBand on Main Street and elsewhere in the park

26. A wide variety of MagicBand accessories is available

27. MagicBandITs are charms that snap into the side of MagicBands

28. Disney PhotoPass+ photographers scan your MagicBand to link photos to MemoryMaker

29. The MemoryMaker service eliminates the need to carry a camera

30. Disney PhotoPass+ / MemoryMaker Online Interface

31. Disney MagicBand unlocks a Dragon on the Disney Infinity home game console system

32. Dragon’s Gate Unlocked!

33. More Digital Customer Experiences