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Why Digital Marketing Is Now Marketing In A Digital World

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Why Digital Marketing Is Now Marketing In A Digital World

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TV as we used to know is on its way out. And consumers are increasing the time they spend with newer forms of media -- time they used to spend watching linear television. By 2020, we believe that 80% of media will be consumed digitally. Learn what this giant shift means for marketers and the future of the TV spot in this new presentation from Foundation Capital General Partner Ashu Garg. And learn more about MarTech and the Decade of the CMO at https://foundationcapital.com/decadeofthecmo.

TV as we used to know is on its way out. And consumers are increasing the time they spend with newer forms of media -- time they used to spend watching linear television. By 2020, we believe that 80% of media will be consumed digitally. Learn what this giant shift means for marketers and the future of the TV spot in this new presentation from Foundation Capital General Partner Ashu Garg. And learn more about MarTech and the Decade of the CMO at https://foundationcapital.com/decadeofthecmo.

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Why Digital Marketing Is Now Marketing In A Digital World

  1. 1. WhyDigital MarketingIsNow MarketingInA DigitalWorld By Ashu Garg General Partner, Foundation Capital foundationcapital.com By Ashu Garg General Partner, Foundation Capital foundationcapital.com
  2. 2.  to Infinite Media Choices FromFew MediaVoices 
  3. 3. Twenty years ago, Alex’s parents confined their media consumption to watching TV, reading a newspaper, and listening to the radio.
  4. 4. But Alex’s world revolves around her mobile devices. She streams videos through Netflix, discovers what’s new on Twitter, shares “stuff” on Snapchat, and listens to music on Pandora.
  5. 5. TV as we used to know is on its way out.
  6. 6. TV as we used to know is on its way out. Consumers are increasing the time they spend with newer forms of media – time they used to spend watching linear television.
  7. 7. We believe that by 2020, more than 80% of media will be consumed digitally.
  8. 8. We believe that by 2020, more than 80% of media will be consumed digitally. We predict that consumers will spend more than 50% of their time consuming media (or 360+ minutes per day) on their mobile devices.
  9. 9. What does this mean for marketers?
  10. 10. What does this mean for marketers? While video is still the killer brand builder, the 30 second spot is dead.
  11. 11. While video is still the killer brand builder, the 30 second spot is dead. What does this mean for marketers? Marketing today has to be mobile first and channel agnostic.
  12. 12. (hours) 2 3 4 5 6 2010 2011 2012 2013 2014 Today, Linear TV is on its way out and being replaced by digital Digital Linear TV Today, LinearTVisonits wayout andbeing replacedbydigital Source: eMarketer, 2014
  13. 13. (hours) 0 2 4 6 8 2010 2015 2020 By 2020, time spent on mobile alone will be greater than linear TV (projections to 2020) Mobile Linear TV By2020, timespentonmobile alonewillbegreater thanlinearTV (projectionsto2020) Source: eMarketer, 2014
  14. 14. 60% ofpeopleuseat least2devices perday Source: GfK, 2013; US; n=~2000
  15. 15. 25% Source: GfK, 2013; US; n=~2000 use3ormore perday!
  16. 16. 72% Young people ages 13-24 Source: “Coming of Age on Screens,” by Crowd DNA (study commissioned by Facebook). Survey of 11,165 people online, age 13-24, across 13 markets, April-May 2014. ofyoungpeoplesay theycan’tleavetheir housewithouttheir mobilephone
  17. 17. Source: “Coming of Age on Screens,” by Crowd DNA (study commissioned by Facebook). Survey of 11,165 people online, age 13-24, across 13 markets, April-May 2014. Young people ages 13-24 Mobileissocaptivating thatamajority(60%)of youngpeoplearoundthe worldwouldrathergiveup TVthantheirmobiles.
  18. 18. Theseshiftsareusheringin aneweraofmarketingin adigitalworld...
  19. 19. ...andwillopenupatenfold opportunityfortechnology toremakemarketingasa technicaldisciple.
  20. 20. The decade of the CMO is here.
  21. 21. foundationcapital.com/decadeofthecmo Read the whitepaper now

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