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Social Media Tutorial

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A primer on Social Media and how we use it at Mozilla to increase awareness and engagement. Please use this to conduct Social Media seminars as part of Mozilla Service Week and share any feedback or "remixes"! http://mozillaservice.org/

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What is Social Media? Why Social Media? People using tools free tools (blogs, Peopletwitter) free online tools (video, twitter & video, using and sites (Facebook & blogs) and to connect and share MySpace) sites (Facebook & MySpace) to connect, share info and converse! information online.
A closer look…
Why does it matter? Why Social Media? • Everybody’s doing it! • 43% of US Internet users visited social networking sites in Q2 2009* • Word of mouth meets steroids • We’re more likely to be influenced by friends vs. traditional media *“Consumer Internet Barometer” report from TNS and The Conference Board
Why do we do this? Why Social Media?
What does Mozilla do? And, more!
Official Mozilla Firefox Fan Page: 544,000+ Fans And Thousands more across related Pages and Groups http://www.facebook.com/Firefox
http://www.orkut.com/Main#Community.aspx?rl=cpn&cmm=80527 http://www.orkut.com/Main#Community.aspx?rl=cpn&cmm=2710
The latest news, community goodness & updates! http://twitter.com/firefox
Top news on Digg
Twibbon Campaigns http://twibbon.com/
Site Badges 200K downloads per week via site badges http://www.spreadfirefox.com/affiliates
Blogging • Central blog • Employee & community blogs • Shared community blogs
Something new… http://www.pledgebank.com/
Firefox 3.5 case study Goals: • Overall awareness • Drive downloads • Create viral activity Full recap: http://bit.ly/Fw4jv
Donate Your Profile Image
Video • Community generated • Fastest Firefox campaign • Thank you video
Orchestrated twitterstudy Firefox 3.5 case “attack” Shiretoko Shock! • Campaign idea by a Campus Rep • Created a viral way to participate in release day • Helped “Firefox” and “#fx35” make trending topics Viral Factor: • Initial outreach to 600 = 24,000 visitors • 40 x viral
How can you put Social Media to work? • Determine your goals - is it engagement, fundraising, awareness, etc.? • Identify your audiences • Figure out where they convene online
Courtesy of Primal Media
Courtesy of Primal Media
Courtesy of Primal Media
Courtesy of Primal Media
Courtesy of Primal Media
Brainstorm!
Social Media Tutorial

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