1. Fred Logue
 IP Lawyer
 PhD, 1996 Trinity College Dublin
 Member of Irish and UK Law fred.logue@newmorningip.com
Societies, IAM300, Institute of +353 (0)1 254 2340
www.newmorningip.com
Physics @newmorningip
A specialised IP firm helping global companies manage IP operations in Europe
IP Strategy
20 March 2012

2. Introduction
• IP Strategy in General
• Designs
• Contracts
• Patents
• IP Strategy in Ireland

3. IP STRATEGY IN GENERAL

5. Intellectual Property is the
legal right to control the
results of creativity and
innovation

6. Intellectual Property
strategy is how you use the
intellectual property system
to your advantage

10. Source: OECD

11. Case Study
DESIGN RIGHTS

12. • Protect how all or part of a product looks
• Right to prevent others making available a
design that creates the same overall
impression on an informed user
• National design rights
• Community design rights
• Excludes computer programs but not UIs

15. US UI and Icon Design Patents

16. PATENTS

18. WHAT IS A PATENT?

19. Paul Graham, Y Combinator
“THE WAY TO GET STARTUP IDEAS IS NOT TO TRY
TO THINK OF STARTUP IDEAS. IT'S TO LOOK FOR
PROBLEMS, PREFERABLY PROBLEMS YOU HAVE
YOURSELF.”

20. IP STRATEGY IN IRELAND

21. Case Study
CLOUD COMPUTING

22. Microsoft Ireland
“NEW CLOUD COMPUTING BASED PRODUCTS AND
SERVICES REPRESENT A HUGE OPPORTUNITY FOR
NEW PRODUCT DEVELOPMENT AND EXPORTS BY
IRISH FIRMS. LARGE NEW MARKETS FOR EXPORTS,
WHICH IRISH BASED FIRMS ARE IDEALLY PLACED TO
ENTER, ARE OPENING UP AT EXACTLY THE TIME
THAT IRELAND NEEDS TO SEEK EXPORT LED
GROWTH.”

24. Patent Applicants by Country
0 500 1000 1500 2000 2500
United States
16540
South Korea 1940
China P.Rep. 1350
Japan 1158
Germany 745
Canada 579
United Kingdom 425
Sweden 337
Finland 313
Israel 258
Taiwan 252
Netherlands 180
India 151
Switzerland 144
Australia 144
Ireland 91
Singapore 90
Italy 64
Spain 43
Denmark 31
New Zealand 27
Belgium 26

25. Cloud: Irish Assignees
IE,
0 5 10 15 20 25
ACCENTURE GLOBAL SERVICES LTD (IE)
SKYPE LTD (IE)
BUSINESS OBJECTS SOFTWARE LTD (IE)
MARKPORT LTD (IE)
Toll Text International Ltd (IE)
CORVIL LTD (IE)
TRINITY COLLEGE DUBLIN (IE)
YOUGETITBACK LTD (IE)
HESNAN JOHN (IE)
SOFTMARK LIMITED (IE)
Changing Worlds Ltd (IE)
MOBILEAWARE TECHNOLOGIES LTD (IE)
IE,

26. Cloud: Top Assignees Total
0 500 1000 1500
IBM
ATT CORP.
MICROSOFT CORPORATION
SAP AG
SAMSUNG CORP
LG ELECTRONICS INC
ALCATEL LUCENT
HEWLETT-PACKARD CO
ZTE CORP
ERICSSON TELEFON AB L M
HUAWEI TECH CO LTD
NOKIA CORP
CISCO TECH INC
SONY CORP
ORACLE CORP
VERIZON BUSINESS GLOBAL LLC
FUJITSU LTD
GENERAL MOTORS LLC
CITRIX SYSTEM INC
QUALCOMM INC
HITACHI LTD
MOTOROLA, INC.
RESEARCH IN MOTION LTD
SIEMENS AG
NEC CORP

27. Cloud:Irish Resident Inventors
OIC=IE,
0 2 4 6 8 10 12 14
IBM (US)
HEWLETT PACKARD DEVELOPMENT CO (US)
ERICSSON TELEFON AB L M (SE)
NORTEL NETWORKS CORP (CA)
Toll Text International Ltd (IE)
CORVIL LTD (IE)
SUN MICROSYSTEMS INC (US)
DAON HOLDINGS LTD (US)
YOUGETITBACK LTD (IE)
MOBILEAWARE TECHNOLOGIES LTD (IE)
MICROSOFT CORP (US)
None
WESTERN UNION CO (US)
Amazon Technologies Inc (US)
TRINITY COLLEGE DUBLIN (IE)
ROCKSTAR BIDCO LP
BUSINESS OBJECTS SOFTWARE LTD (IE)
Changing Worlds Ltd (IE)
SOFTMARK LIMITED (IE)
Snap-on Incorporated (US)

30. Case Study
PATENTING IN IRELAND GENERALLY

31. 31

32. Top Assignees: Publication Count
32

33. Applicant Type
33

34. DOMESTIC INVENTORS FOREIGN INVENTORS
Held Locally Held Overseas Held Locally
Acquisition by foreign firm Government incentives to Local or Global HQ relocation
with investment in R&D foreign firms to engage in
R&D activities Acquisition of IP assets
Third level focus on
patenting Incentive switch from Global structures
manufacturing to R&D
Small local tech sector
Extension of corporate IP
strategy
Source: Internal Research 2007-2012 publications

35. R&D Credits
R&D Grants
Capital
Allowance

36. fred.logue@newmorningip.com
+353 (0)1 254 2340 l www.newmorningip.com l @newmorningip