Rich data for web marketing is cool, but how do you publish data about 10^20 different cars? Here it is.

1. Rich data for web marketing is cool,
but how do you publish data about1020 Renault cars*?
*Yes, 100 billions of billions, for sale right now

2. Configuration as Linked Data
Previous selections Possible choices
Previous selections
identify a configuration
Possible choices link to
to refined configurations
A typical configurator application:

3. Scenic / Fuel Type Diesel / Gearbox Type Automatic Gearbox / Sunroof
fr.co.rplug.renault.com/.../scenic/diesel_auto_sunroof html
€19,145.00 to €21,085.00
#this a cold:Configuration,
schema:Product,
schema:ProductModel;
schema:name "Scenic / Fuel Type Diesel / Gearbox Type Automatic Gearbox"@en;
schema:offers [ a schema:Offer;
schema:price "19145.0";
schema:priceCurrency "EUR" ];
cold:chosenSpec <http://fr.co.rplug.renault.com/spec/scenic#this>,
<http://fr.co.rplug.renault.com/spec/PT1628_diesel#this>,
<http://fr.co.rplug.renault.com/spec/PT1633_automatic_gearbox#this>;
Configuration URI

4.  Connecting to RDF description of Renault range:
http://doc.rplug.renault.com/car-configurator/cold/coldjs/
configurator.html
 Simple car configurator with RDFa / schema.org markup:
http://uk.co.rplug.renault.com/product/gen?embed=true