Fresno Pacific University uses Salesforce Chatter to connect potential students, applicants, enrolled students, alumni, and donors. Chatter provides a consistent flow of information across multiple campuses, eliminates the need for staff to access multiple systems, and allows the advancement team to track top donors and have up-to-date donation information. Chatter also helps train new employees, improves employee relationships across locations, enables quick training questions and updates, facilitates open collaboration on issues, and allows for discussions about processes and features.

2. Using Chatter to Connect & Recruit Jonathan Maher: Fresno Pacific University

3. Salesforce at Fresno Pacific Potential Students Applicants Enrolled Students Alumni and Donors Manage inquiry/application process. Provide more consistent flow of information across multiple physical campuses. Eliminate the need for staff to be in multiple systems. Track communication with top donors. Provide Advancement team members with up-to-date donation information.

4. How We Chatter: Chatter and New Team Members Provides an immediate “win” for trainees. Learning new systems is always a challenge, but thanks to Facebook, almost everyone is already an expert on the process of setting up a profile and connecting.

5. How We Chatter: Chatter and Employee Relationships These friendships have a positive impact on morale, and also serve as the basis for better collaboration. Allows friendships to be made across physical locations.

6. How We Chatter: Chatter and Training Enables quick Q&A’s that benefit the whole team. Allows for fast updates about small feature enhancements.

7. How We Chatter: Chatter and Day-to-Day Processes Enables open collaboration on issues that don’t fit into a process.

8. How We Chatter: Chatter and Collaboration Allows for planned or spontaneous discussions about processes and feature enhancements.

9. Questions? Ideas?