Personal Information
Entreprise/Lieu de travail
Frankfurt Am Main Area, Germany Germany
Secteur d’activité
Apparel / Fashion
Site Web
www.market-consulting.eu
À propos
My life in the industry:
I was working in the tyre industry as market research manager and strategic Marketing manager.
I have an extensive knowledge of the German and European tire market.
Further before as bank manager at Deutsche Bank and Hypo Bank.
Today:
I am management consultant at 2hm & Associates GmbH, an international strategic consultant company.
I have numerous articles on topics of strategic sales and marketing published in professional magazine.
Special competences: Strategy of Sales and Marketing, Mobility Strategy, Marketing Controlling, Market Analysis, Market Research, Pricing, Automotive, Tyres, Automotive Aftermarket, Social Media, PR
Highly motivated and result-or...
Mots-clés
markenmanagement
kundenutzen
trade marketing
handelsmarketing
vertrieb
beschwerdemanagement
kundenbindung
tyres
market intelligence
tires
innovationen
market analysis
otr
brand management
marktorientierung
kundenorientierung
kommunikation 2.0
marketing-controlling
zulieferer
wettbewerbsanalysen
customer retention
kundenrückgewinnung
marktanalyse
standortanalyse
Tout plus
- Présentations
- Documents
- Infographies