1. SEO, SEM, and SMMCorporate Solutions Francisco Cervantes, Graphic Designer Web Designer Search Engine Optimization Search Engine Marketing Social Media Marketing

2. Logo design A logo is the brand of the company Rectangle/square like twitter Having the right type and size logo in your home page Having the right type and size logo in all web pages

3. Print Media The design of all marketing materials is an extension of the logo The website/facebook/twitter in all print media

4. On-line branding A company logo, marketing and website should always have a familiar look A company facebook page similar look Mailing list form Vanity URL A company twitter page similar look Custom Twitter Background RSS feed home page A company blog page similar look RSS feed home page

5. Corporate Branding Due to the over exposure to marketing, it takes more that 12 times for people to acknowledge advertizing Having logos, brochures, websites, business cards, billboards, advertisings, vehicle graphics, and other marketing and informational match makes branding more effective

6. How to have/maintain top ranking This does not happen by chance Setting a target to outperform the current top 2 websites Monopolize top positions by having multiple websites, blog, YouTube, twitter, facebook, directories

7. Is not about you A website is not about your company’s structure but on how your company can solve the problems, needs, or wants of your visitor Knowing by reverse search what the needs or your visitors are and addressing them clearly in your landing pages

8. Where is our niche Find out how are potential clients looking for your company using this Google link http://adwords.google.com/select/KeywordToolExternal List all long tail key terms Bechmark KPI’s (Key Performance Indicators)

9. Domain names Purchase .comdomain names for all long tail key terms

10. Strategic Marketing Feature yourmost popular product/service clearly Capture the attention of your customers fast Limit too many choices, allow client to dig deeper if the client is overwhelmed with choices they might not purchase any.

11. Clear/easy Sale Process Your client has to be able to buy the product in the fewest clicks possible Your client has to be able to see the “Call to Action” in every page

12. Content that is relevant Be the company that gives the most useful information regarding the target phrases Give relevant and up-to-date information regarding the targeted phrases in a continual basis Use recent content for your landing pages Use recent content for your SEO, SMM, and Blogs Training videos Tweet Tips

13. Content that is recent Be the company that gives the most recent and frequent information regarding the target phrases Use recent content for your landing pages Use recent content for your SEO, SMM, and Blogs

14. Content that is targeted Knowing what your client is looking for allows you to market yourself accordingly Use targeted content for your landing pages Use targeted content for your SEO, SMM, and Blogs

15. Link Exchange Have a system to systematically link exchange with websites already in high ranking What a system to check links automatically Use inner links to cross reference your own website, blogs, content (list key phrase link to the main landing page for that term) If we link to our top competitors we both rank higher Get posted in .gov websites

16. Purchase Links by PR Knowing your own PageRank PR will help you determine the value of purchasing links Buy only from higher or Equal PR than yours Buy only from relevant websites

17. Dynamic sitemap Create a dynamic sitemap XML Include all social media links Include list of purchase domain names

18. Quality and concise Headlines Create catchy headlines to send clear message on how product and service addresses visitor’s needs Keep page titles under 70 characters Give each page on your website a unique title

19. Home page Keep content clean Focus on the main thing Clear call to action Links to Social Media Linked in follow button Facebook bar RSS feeds Youtube video Mailing List form/trade Fast download

20. Landing pages A landing page foe each key phrase Keep content clean focus on key phrase Focus on main product or service that addresses client’s needs Clear call to action Incorporation of Social Media Images Incorporation of Social Media Videos Incorporation linking to and from relevant Blogs

21. SEO Search Engine Optimization, The strategic padding of the targeted phrases in the websites titles, text, images, creates high rankings Process takes months to achieve and requires constant monitoring and editing to maintain

22. SEM – Search Engine MarketingPPC – Pay-per-click Paid Listing Actively pay to be artificially found on targeted phase searches within days System is only 20% effective and requires constant monitoring and budgeting relevant to the value of the target phrases Google/Yahoo/Bing PPC Facebook PPC B2B Linkedin.com PPC B2B Business.com PPC PPC should ONLY enhance SEO not replace it

23. e-Mail marketing Actively solicit and mine relevant customer information from website, facebook, mailers, contracts & e-mails blasts E-Mails should include links to Social Media Sites and A Social Media Share Icons Include a join mailing form list on home page Include a join mailing list link on all company e-mails Include a join mailing form list on e-newsletter Include a join mailing form list on facebook Include a join mailing list on mailers/trade off Include a join mailing form list Invoices/Trade off

24. Follow-up/Trade Process Before driving more traffic to the site we should make sure we maximize the current traffic and sales process Establish a downloadable “FREE” product/service/information with no cost to you that should have value to your client Client trades valid e-mail for trade (verified instantly) Establish a non-sales related follow-up e-mail campaign with sales tracking features

25. Company Industry Apps Company can create an industry relevant app that would help current and potential customers Post free app in homepage E-mail free app in e-mail blasts

26. Company newsletter/home page To keep the home page fresh designing the company e-newsletter be the home page keeps it fresh monthly A small Table of Content of the articles on the newsletter is a good alternative Offer free e-newsletter, brochure, or manual/to every visitor of your website in exchange for e-mail (pdf) Program so company e-newsletter generates actual traffic to website

27. SEO vs. Social Media While SEO in under the client’s control Social Media is under the customer’s control Social media is now more relevant on Search engine ranking than SEO If you don’t manage and guide what your clients say about you company your unsatisfied clients will

28. Long tail key terms capturedwith Mini sites and Blogs Mini sites are an artificial way to create link exchange networks Mini sites or blogs can be used to drive focus into less relevant long tail key terms Mini sites can focus on a related group of long tail key terms

29. facebook Every company should have a facebook page and post update daily Every employee should friend and follow it Every client should be invited to friend and follow it Facebook is one of the top visited websites today Facebook bar should befeatured in homepage

30. Enforcing home page to employees Every office computer should use the company website as their home page Company staff can increase web traffic improving relevance ranking to search engines

31. twitter Every company should have a twitter account and post a tweet daily Every employee should follow it Every client should be invited to follow Twitter is the only “same-time” Search Engine Twitter RSS feed should bein Home page and every page

32. Blogger/WordPress/Joomla Every company should post weekly Every employee should like and follow it Every client should be invited to read subscribe and follow Relevant Guest bloggers The blog is the Hub of the Social Media campaign Create a video blog

33. YouTube Every company should have a channel Every employee should subscribe and view videos Every client should be invited to subscribe and view videos The internet has grown despite the fact that people have to read it, Video is the future of internet Post YouTube videos on related landing pages Post Infomercial Home page

34. Flickr– Image searches Name all website images with relevant image names. Example: Industry_Location.jpg vs. untitled.jpg Use Image Tag Associability Attributes to create extra padding of key phrases Post Weekly images to Flickr.com using Key Phrases on names, title, to create top image rakings in Yahoo Only non commercial photos/videos

35. “neutral” directory Create a directory as a second website to do the things the main website brand won’t or shouldn’t do Custom develop php directory to create industry hub if information

36. Synergize Facebook, twitter, blog, YouTube, and website content can be updated simultaneously The buffalo theory “use all internet marketing efforts your efforts simultaneously” YouTube video produces a tweet, updates a facebook, etc.

37. linkedin All companies should create their own identity on Linkedin.com All employees should post their profile in LinkedIn Create LinkedIn groups based on search phrases and industry Add Linkedin Company follow Button in Home Page

38. Analyze Actively monitoring the web traffic is the only way maintain continual high rankings Using Google Analytics, Omniture, ClickTaleGoogle Search Service/Appliance

39. Summit site Submit site to Google paid review Dmoz.org Yahoo.com Merchant Circle/blog EZLocal.com Yellowpages.com Yelp.com CitySearch.com More…

40. How to keep top ranking Analyze what the websites currently on the top position are doing Analyze key word density and strategy of top competitors Analyze competitors’ matatags Out perform them Out smart them (Spend less than them but more intelligently) Target to outperform top two ranking websites