1. The Digital Society
Driven by consumer-centered design
Francis D’Silva
First Tuesday, Oslo 2006-05-23

2. Choices in lifestyles and the proliferation of
technology present some interesting opportunities
Life’s Pressures... …Create Demand for Simplification
• Decreasing Available Time • Simplify Daily Life
• Increasing Complexity of Choice • Assimilate Information Faster
• Increasing Responsibility • Rely on Predictable Results
• Increasing Financial Constraints • Enjoy Freedom to Be Flexible
© 2006 Accenture. All rights reserved. 2

3. Digital services can be broadly categorized into at
least four areas
Citizen & Care Home Virtual Work and
Entertainment
services Management learning
Entertainment on Avail of Citizen Security, Support and
Demand, From Services and fulfil Convenience, Connections for
Any Room, on obligations – in and Energy Work and
Any Device – particular Health Efficiency at Education without
Even Outside the Care Home Leaving Home
Home
© 2006 Accenture. All rights reserved. 3

4. Accenture believes* the time is right for new delivery and
business models for converged solutions
Home
Entertainment
Management
Put the consumer
at the center of
Citizen & Care convergence Virtual Work
Services and Learning
Global Accenture survey, 2005 (2600 consumers in 5 countries)
© 2006 Accenture. All rights reserved. 4

5. Orchestrating digital services is not without it’s
challenges
More complex/ As solutions become
connected solutions more embedded in
make it difficult for consumer lifestyle,
any one company to consumers are more
address consumer vulnerable and
needs dependent on
services
Service
Delivery
Challenges
Service delivery is Diverse
expensive and often customers needs
inefficient dictate
differentiated
services
offerings
© 2006 Accenture. All rights reserved. 5

6. Striking the balance between products (seller) and
intentions (buyer)
What is offered…. … and customer intentions
Government services Citizen support
eMail Online banking
Conducting secure
Flexibility in work financial
transactions
Broadband Online shopping
Entertainment Security
services Make life at home
Feel safe at home
more fun
Insurance
Can Norway show the way? Sure, as a test-bed for
digital services for society
© 2006 Accenture. All rights reserved. 6

7. Nasjonal dugnad for et “digital kompetanseløft”!!
• Active cooperation between business and the public sector
• Facilitation from academia and business organisations
• Leverage user communities
© 2006 Accenture. All rights reserved. 7

8. Accenture Forskningsfond bevilger 3,2 millioner til 2
forskningsprosjekter ved NTNU og BI
• Innovasjon og
forretningsmodeller i
digitale verdinettverk (BI –
1,8 MNOK)
• F&U innenfor trådløs
bredbåndsinfrastruktur
(NTNU – 1,4 MNOK)
• Kontakt: Eirik Andersen
© 2006 Accenture. All rights reserved. 8

9. Takk for meg!
francis.dsilva@accenture.com
© 2006 Accenture. All rights reserved. 9

10. 1980’s Today
• IBM-compatible PC architecture • Multiple devices MP3 players to PCs
• Ethernet and LAN • Internet (Bluetooth, UWB, Wimax…)
• Client-server architecture • Service-Oriented architecture
• User-centered design • Consumer-centered design
© 2006 Accenture. All rights reserved. 10

11. Today’s home is increasingly digital, opening vast
possibilities for interconnected devices and the
delivery of new consumer solutions.
Yesterday Today
Digital
Analog
Satellite
Home Automation
Wireless
Camera
PC Digital
TV Camera PC
Laptop Wireless
DTV
Mobile Wireless
Stereo
VCR/STB Phone DVD/STB
Stereo
Game Phone
console Landline PVR Mobile Mobile Single Pipe
Cable
Game
Music Player
• Small # of devices; very few digital; • Large # of devices; increasingly digital;
largely remain in the home travel with the consumer
• Lack of wireless; limited • Growing wireless and device
interconnectivity between devices interconnectivity
• Dial-up • Broadband
• Inflexible access to content • Content anytime, anywhere, anyplace
• Easy to operate; single function; • Complex; multi-function; require more
minimal assistance required learning
© 2006 Accenture. All rights reserved. 11

12. Technology Lab - Fornebu
© 2006 Accenture. All rights reserved. 12