1. Customer referral
platform using social media
François Lecharpentier – Jérôme Pernollet
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2. Sometimes the simplest ideas are the
best ideas!
• Innovative & simple
• Exploitation of Social Media
• Low cost & easy to implement
• Reliable
• Guaranteed Return on Investment
Dilidil platform will bring to you and your customer the
power of the best referral program using Social Media
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3. What’s in it for you ?
• Acquisition of new customers
• Brand awareness on social networks
• Increased customer loyalty
What’s in it for your customer ?
• Recommendations and discounts for their
friends
• Rewards for their successful referrals
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4. How it works
1. Your customer is asked to
spread your referral
promotion through social
networks
2. The friend reads the ad, clicks
and visits your e-shop
3. When the friend purchases,
the Dilidil platform identifies
the referrer of the purchase
and delivers the reward
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5. Overview of the 3 SUISSES.fr
referral fan process
• 3 SUISSES.fr community manager posts an invite on the fan page
to refer their current promotion to their friends.
• Dilidil provides the tool to spread the referral offer which allows
fans to share and recommend the message on one or more
social networks.
• The fan posts the recommendation on his wall.
• If the friend clicks, he is then redirected to the referral
promotion dedicated landing page. In doing so he is identified as
coming from the fan referral post.
• When the friend purchases at 3 SUISSES.fr, the referrer will then
receive an email sent by Dilidil with his reward.
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6. 1. Presentation of the offer on the fan
page dedicated to potential referrers
www.facebook.com/3s
uisses
Link to the landing
page
http://bit.ly/R6JzwN
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7. 2. Landing page dedicated to
referrers
Email
Social
networks
available
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8. 3. The referrer shares
(ex below on Facebook)
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9. 4. Example of a referral on the wall
of the referrer
Clickable
areas
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10. 5. A friend clicks on the referral and
lands on a dedicated page for referee
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11. 6. Then the referee buys on
3 SUISSES.fr
Dilidil will send
an email with the
reward to the
referrer
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12. Setting up the program within in the
Dilidil platform
• Creating the referral mechanism:
– Encourage the referrer with a text
– Motivate the referee with an attractive offer, and an ad
(image, title and description)
– Define the rules to validate the referral (minimum per
referred purchase, fixed and/or proportional reward…)
• Follow the performance of your offer through detailed
statistics
Available social networks: Facebook , Twitter, Google+,
Pinterest, LinkedIn, Viadeo, Xing…
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13. Easy platform
• Easy to implement
– One simple conversion TAG (.js) for all the
functionalities
– Already integrated in best in class TAG
management systems
– Modules for common e-shop software's
• Full and supported specific integration on
request
• Full SAS, no additional maintenance cost
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14. TAG management Partners
e-Shops Partners
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15. References
Press & Awards
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