'Mappnig the Digital Media Landscape' , by Anton Grutzmancher of Hitwise, UK, on 29 April 2008 at the Journalism Leaders Programme, University of Central Lancashire, Preston: http://www.ukjournalism.org/jleaders

1. Mapping The Digital Landscape Anton Grutzmacher Head of Client Services Hitwise April 2008

3. An ever changing landscape Share of UK visits to Search Engines, Social Networking and Adult websites March 2006 – March 2008

4. Information is shared not just pushed Share of UK visits to Blogs and Community Directories and Guides March 2006 – March 2008

5. National Print Media Regional Media Hitwise online media landscape

8. Brand and navigational searches Searches sending traffic to Regional media publications

9. Regional sites with a high local audience index North East South West East

11. Source: François Nel at http://journalismleaders.blogspot.com Growth takes investment

14. Have you embraced Search marketing?

15. Have you embraced Search marketing?

16. Searches for local newspaper advertising local advertising publication scarborough free advertising for small business in stoke delinea manchester advertising business advertising in thanet the dundee courier advertising advertising in northwich advertising in bury advertising in cleveland uk business advertising in pembrokeshire worcester job advertising heaton advertising leeds advertising in truro newspaper + bishops stortford + advertising southend on sea newspaper advertising the leader newspaper brighton advertising cost for advertising wirral globe newspaper farmers guardian newspaper advertising advertising a business in local newspaper canterbury newspaper advertising cost advertising costs in newspapers free advertising newspapers in colchester advertising kent newspapers

18. Offer your audience what they need

19. Retail example: Dixons & Insurance

21. Anton Grutzmacher [email_address]