Presentation by Ed Stojakovic and Fran Diamond at Midwest UX in Grand Rapids, Michigan, on October 18, 2013. We talk briefly about the origin of patterns in architecture and design, then application of patterns, and the emergence of anti-patterns as a response to understand project or team problems. Last, we talk in detail about 5 anti-patterns that are applicable to the UX working environment.
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It's Not You, It's Your Anti-Pattern
1. it’s not you.
it’s your antipattern.
Fran Diamond
Edward Stojakovic
@frandiam
@estojakovic
#antipatterns
@midwestUX
2. agenda
why patterns
what are antipatterns?
UX antipatterns
What are patterns?
Why do we use them?
So then, what are antipatterns?
5 UX environment antipatterns
2
17. Narcissus
Analysis
1
Team consults a narrow set of
standards and/or competitor’s
work to address project needs
without looking to outside
frameworks or consumer input
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20. > Narcissus Analysis
Re-set the objectives to be more than
simply meet standards
Don’t assume that competitors set the
standards
Consider heuristics as baseline but not
the end of the analysis
Involve consumers in analysis
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24. > Process Clash
Re-training & cross-training to develop a
“third way” process to incorporate best of
both worlds.
Communication & straightforward
acknowledgement of different
approaches to make decisions more
transparent and help both sides feel their
approach is being heard and used.
Accept different teams bring value
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28. > Fairness Doctrine
There will always be poor performers-deal with problems directly and
quickly.
Teams often do not have inherent
power or authority to remove
ineffective members; they need
management support to do so.
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29. Kiosk
City
4
Data/document sharing is key
to a team’s work but given the
plethora of ways to share
documents creates confusion
and lack of adoption.
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30.
31.
32. Kiosk City
Allow each project and new team
member as a chance to determine how
best to share documents.
Focus on deliverables rather than interim
work.
Even though project is over, capture all
documents in a common place
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36. > Moral Hazard
Know who is responsible and who
is accountable
Beware the morally compromised
leader
CYA or see-ya
36
37. +
Maybe it is the environment
Empathy wins
summary
-
Maybe it is you!
We don’t always have control
37
38. contact
We’d love to hear from you
#antipatterns
twitter
@frandiam
edward.stojakovic
@leoburnett.com
38
email
fran.diamond
@leoburnett.com
Leo Burnett Chicago
@estojakovic