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it’s not you.
it’s your antipattern.

Fran Diamond
Edward Stojakovic

@frandiam
@estojakovic
#antipatterns
@midwestUX
agenda
why patterns

what are antipatterns?

UX antipatterns

What are patterns?
Why do we use them?

So then, what are antipatterns?

5 UX environment antipatterns

2
3
why
patterns

4
PATTERNS IN OUR DAILY LIVES

Fractals

Pattern Libraries
5
Applied
Patterns

Myers-Briggs
Fran is INTJ
Ed is ENTJ

Christopher Alexander
“A Pattern Language”

6
An architectural pattern
Credit: Visit Hillborough | http://flic.kr/p/4YHsbe
A typical
interface
design
pattern
http://ui-patterns.com/patterns/ProductPage
...but then
what are
“antipatterns”
9
ANTIPATTERNS
What you care
about

narrowly

broadly

Design / Architecture

Human Behavior / Worklife

10

What you can
affect
difficult person…

applied
antipatterns
11

supporting structure
always starts
with good
intentions

software industry
Costs applied to project failures

other industries
Communications
Finance
Technology
Personnel
Work Environments
12
Why it
matters to UX
can be really tricky
We are less mature industry
Separate our contribution from environment

13
finding
antipatterns

1. research
2. personal experience
3. interviews
4. identification
5. survey confirmation
6. review / summary

14
a template
<antipattern name>
1.  Central Concept
2.  Dysfunction
3.  Vignette
4.  Explanation
5.  Band-aid
6.  Self-repair
7.  Refactoring
8.  Observations
9.  identification

15
5 UX
environment
antipatterns
16
Narcissus
Analysis

1

Team consults a narrow set of
standards and/or competitor’s
work to address project needs
without looking to outside
frameworks or consumer input

17
Credit: Cea | http://flic.kr/p/bV3oG2
> Narcissus Analysis
Re-set the objectives to be more than
simply meet standards
Don’t assume that competitors set the
standards
Consider heuristics as baseline but not
the end of the analysis
Involve consumers in analysis

20
Process
Clash

2

Friction arises when advocates
of different processes must
work together without a
proven hybrid process

21
> Process Clash
Re-training & cross-training to develop a
“third way” process to incorporate best of
both worlds.
Communication & straightforward
acknowledgement of different
approaches to make decisions more
transparent and help both sides feel their
approach is being heard and used.
Accept different teams bring value

24
Fairness
Doctrine

3

Blind obsession with fairness
and uniformity in
management becomes an
excuse for not dealing with
difficult or problematic people

25
27
> Fairness Doctrine
There will always be poor performers-deal with problems directly and
quickly.
Teams often do not have inherent
power or authority to remove
ineffective members; they need
management support to do so.

28
Kiosk
City

4

Data/document sharing is key
to a team’s work but given the
plethora of ways to share
documents creates confusion
and lack of adoption.

29
Kiosk City
Allow each project and new team
member as a chance to determine how
best to share documents.
Focus on deliverables rather than interim
work.
Even though project is over, capture all
documents in a common place

32
Moral
Hazard

5

Insulating a decision-maker
from the consequences of
their decision

33
Moral Hazard
It’s not a problem, it’s a policy!
> Moral Hazard
Know who is responsible and who
is accountable
Beware the morally compromised
leader
CYA or see-ya

36
+

Maybe it is the environment
Empathy wins

summary

-

Maybe it is you!
We don’t always have control

37
contact
We’d love to hear from you
#antipatterns

twitter
@frandiam

edward.stojakovic
@leoburnett.com

38

email
fran.diamond
@leoburnett.com

Leo Burnett Chicago

@estojakovic

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