The document provides 10 tips for using LinkedIn effectively for local businesses. It recommends completely filling out your profile, setting up a company page, getting employees involved, joining and participating in groups, making your profile public, giving and receiving recommendations, using events, sharing content, asking and answering questions, and being consistent with efforts. The overall message is that fully utilizing various LinkedIn features can help generate leads and build credibility for a local business.

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10 LinkedIn Tips for
Your Local Business
Presented by: Fran Hylinski
408-480-5637
fran@footprint2pointo.com
Footprint2pointo.com/services

2. Tip #1
Completely Fill Out Your Profile
 Fill out every field – put some
thought into it
 Add your image or company logo
 Use keywords where possible

3. Tip #2
Set up a Company Page on LinkedIn
 Only takes a few seconds
 It’s free
 Will help give you credibility and
connect with others

4. Tip #3
Get All of Your Employees on LinkedIn
 Make sure they list your company as
their place of employment
 Ask them to follow each other pages to
create a strong network for your brand

5. Tip #4
Join Groups and Participate
 Join LinkedIn groups related to your field
 Set aside time to communicate and
engage with locals in your area
 Answer questions, give advice; just be
active, but don’t over-promote your
business

6. Tip #5
Make Sure Your Profile is Set to Public
 If you want to generate more leads to
your business, this is crucial
 No one will find your business profile if it
is set to “private”

7. Tip #6
Give and Receive Recommendations
 Showcase your talents and abilities
when others recommend you
 Ask prior contacts to fill out a
recommendation form
 Return the favor by recommending
others as well

8. Tip #7
Use LinkedIn Events
 Create or attend events with this
awesome feature
 Hosting events is a great way to meet
potential customers
 Attending events is an effective way to
display your areas of expertise

9. Tip #8
Share Your Content on LinkedIn
 Send your LinkedIn followers to your
blog
 Always make sure the content you’re
sharing is your own
 As simple as providing a link back to your
blog

10. Tip #9
Ask and Answers Questions
 Go to LinkedIn “Answers” section to ask
and answer questions
 Build credibility, authority status, and
trust
 Could be potential customers there who
need what you have to offer

11. Tip #10
Be Consistent in Your Efforts
 Stay actively involved with your LinkedIn
account
 Posting once per month is not enough;
be persistent and consistent
 Always add fresh, unique content

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If you would like more information about
LinkedIn, contact me at 408-480-5637
For a FREE Consultation
Fran Hylinski
408-480-5637
fran@footprint2pointo.com
Footprint2pointo.com/services