April 2016
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Listing & Marketing Presentation for Urban Cool KC
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April 2016
- 1. urbancoolkc for people who love kansas city’s cool neighborhoods
- 2. urbancoolkc Urban Cool KC - Chartwell Nine Years Experience – Fulltime 5 years – 35 Transactions 2015, 32 in 2014. Balance of Listings and Buyers. Master’s Degree in Psychology and 10 Years Corporate Communications and Creative Marketing Trainer Creative – Out Side the Box Passionate about KC Neighborhoods and Older Homes Lived in South Hyde Park, Rivermarket, Volker, South Plaza Joined Chartwell in 2012 – Urban, Diverse, My Own Way, Number 12 in the City by Kansas City Business Journal.
- 3. urbancoolkc Urban Cool KC Testimonies Raegan Buatte & Dawud Hasam – sold a house in Waldo within 2 weeks above asking price $176k and bought a house in Verona Hills: See Video See Zillow Reviews: https://www.zillow.com/profile/Franny- Knight/?rx=true
- 4. urbancoolkc 4 KEYS TO SELLING YOUR HOME 1. Maintenance 2. Beautify: Declutter, Organize, Updates and Staging 3. Pricing 4. Marketing
- 5. urbancoolkc 4 KEYS TO SELLING YOUR HOME 1. MAINTENANCE • Pre-inspection • Offer a Home Warranty
- 6. urbancoolkc 4 KEYS TO SELLING YOUR HOME 2. Beautify: Declutter, Organize, Updates & Stage
- 7. urbancoolkc 4 KEYS TO SELLING YOUR HOME 2. Beautify: Declutter, Organize, Updates & Stage • Floors: Wood Preferred Shined UP Over New or Cleaned Carpet
- 8. urbancoolkc 4 KEYS TO SELLING YOUR HOME 2. Beautify: Declutter, Organize, Updates & Stage: • Walls Painted Grey, White or a light blue: no yellow, red or tan
- 9. urbancoolkc 4 KEYS TO SELLING YOUR HOME 2. Beautify: STAGE! • A National Association of Realtors survey proves that the longer a home stays on the market, the further below listed price it drops. • 93% of staged homes sell in less than one month, whereas un- staged homes of comparable value sat on the market for 146 days or more. • 63% of potential buyers are willing to pay more for a home that is "move-in ready". • 52% of buyers said the kitchen had the most significant impact on their purchase decision; and 79% of buyers said they would pay a premium for a home with an updated kitchen.
- 10. urbancoolkc 4 KEYS TO SELLING YOUR HOME 3. Pricing: If updated, good maintenance and staged – can push the comps by 6-15%
- 11. urbancoolkc 4 KEYS TO SELLING YOUR HOME 4. Marketing: Typical Real Estate Marketing • Multiple Listing Service – Agent to Agent • Sign in the Yard • Options: Virtual Tour, Website, Just Listed Postcards, Open House • Standard Photos they take sometimes with their phone Urban Cool KC Extra Marketing – Social Media Marketing and Professional Photos.
- 12. urbancoolkc Professional Photos Part of our listing services package. We pay a Real Estate Professional Photographer who takes high end, hdr, great angle photos.
- 13. urbancoolkc Social Media Marketing 1. Facebook Posting 2. Animoto House Video 3. YouTube Promotion 4. Google+ 5. Pinterest 6. Instagram 7. Twitter 8. Flipagram
- 14. Facebook Page – 26,268 Likes
- 16. urbancoolkc UrbanCoolKC Marketing Facebook • 26,104 Page Likes • 500 New Likes a Month • No Other Realtor Has These Facebook Statistics • 4 Years $40k Investment • Franny Trained as a Corporate Trainer Social Media Marketing
- 17. urbancoolkc UrbanCoolKC Marketing Facebook • Average House Post “No Boost” – 24 Hour 3-5k Views & 20- 30 Likes and 10-15 Comments • $1 Boost – Double the Views and Likes Average
- 19. NO BOOST
- 20. NO BOOST
- 21. Hot Properties Higher Boosts
- 22. 588 W. 40th Condo Comments
- 23. Urban Cool KC - Demographics
- 24. Listing Services & Fees Listing Agreement & Commission Fees
- 25. Listing Services & Fees Six Percent Commission ◦ Staging Consultation ◦ FB Post With $100 on Boost ◦ Social Media Platforms: Twitter, Pinterest, Google+, YouTube, Instagram ◦ Virtual Tour ◦ Feed to Zillow, Trulia, Realtor.com With Paid Advertising and Enhancements. Plus 60 more websites. ◦ Yard Sign and Open House
- 26. Listing Services & Fees Seven Percent Commission ◦ Staging Consultation, Full Services and Furniture for 3 months: living room, dining room, master bedroom and décor for kitchen, bathrooms (or pay $3000 up front). ◦ $500 Deposit. If house sales will refund. If house doesn’t sale will retain, for moving furniture and staging services. ◦ FB Post With $300 on Boosting and Special Target Audience Ads. ◦ Professional Photos Paid at $200
- 27. urbancoolkc Urban Cool KC Communications Text, Facebook, Email or Phone With Updates at Least Once a Week. Centralized Showings Showing Feedback Price Negotiations and Inspection Repair Negotiations With Buyer’s Agent Delivering Good & Bad News
- 28. urbancoolkc Urban Cool KC - Chartwell Nine Years Experience – Fulltime 5 years – 35 Transactions 2015, 32 in 2014. Balance of Listings and Buyers. Master’s Degree in Psychology and 10 Years Corporate Communications and Creative Marketing Trainer Creative – Out Side the Box Passionate about KC Neighborhoods and Older Homes Lived in South Hyde Park, Rivermarket, Volker, South Plaza Joined Chartwell in 2012 – Urban, Diverse, My Own Way, Number 12 in the City by Kansas City Business Journal.
- 29. urbancoolkc Urban Cool KC Testimonies Raegan Buatte & Dawud Hasam – sold a house in Waldo within 2 weeks above asking price $176k and bought a house in Verona Hills: See Video
- 30. Reviews Erin Cole reviewed Franny Knight 09/02/2014 Helped me sell a home Franny is knowledgeable about the areas she serves, and knew just how to market the sale of our 100+ year old home. Not only that, but Franny stays up to date on what is happening in the area, and realizes what a true gem an older home is in the KCMO area. This allowed us to be very satisfied customers getting a contract on our home in approximately 6 weeks. Franny was approachable and knowledgeable, and made the process very simple with the usage of online signing software (Dotloop), so we didn't have to meet her anytime a change on a contract was made during the negotiation process. I would recommend Franny again and again.
- 31. Reviews tkellough64 reviewed Franny Knight 06/26/2014 Franny not only helped me sell my house but also helped me negotiate the purchase of a beautiful property in the urban core. She knows her stuff when it comes to the individual personalities of each area of our city. She'll help you find a home anywhere but if its the urban core you want to be in then Franny is the agent for you! aklivinglofts reviewed Franny Knight 06/17/2014 Our 5th house and the best experience with a realtor. She made it less stressful and more fun going through the entire process.
- 32. Reviews Jill Dewitt reviewed Franny Knight 06/17/2014 My first purchase experience with this team was delightful and efficient. They answered all my questions, and were available when I needed them. After selling that home, I again sought their services. Transactions before closing were completed electronically, which meant I never had to make unnecessary trips. I appreciated their understanding of the market and knowledge of what I may have missed in asking questions about my purchase. I am very happy with this home and the price i paid for it. John Harrington reviewed Franny Knight 06/17/2014 I'd highly recommend Franny Knight to help you find your new home, especially if you're looking for something a little unique. Franny has a great passion for interesting homes and neighborhoods and she'll go out of her way to find you something you'll love. At times she'll even show you something that isn't very lucrative for her, but she knows you'll love it. Always upbeat and very fun to work with.