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Facebook: There is
No Better Way to
Recruit or Market
48% of all job seekers did social
media job hunting on Facebook
in the past year.
That's a lot of eyes searching for
opportunities, and if your brand is
already active on the network, it
could be worth engaging power
users to recommend applicable
candidates.
76% of Jobseekers would switch jobs for
the right opportunity.
The Power of Sharing on
Facbook
All Hands On Deck
Average Person On FB Has 245 Friends
50 Amazing Facebook Facts
Example FB Page Followers = 235
Do the Math, If everybody who is currently a fan of your
company FB Page “shared” 1 post or photo or video they liked
from the FB Page with their Friends-Network just once a week –
there would be a 57,575 person Potential Reach.
235 x 245 = 57,575
If you have all “hands on deck” to share a post once a week if
not more in a year or 52 Weeks x 57,575 = 2,993,900.00
Potential Reach.
If You Have Not Shared a Post Yet On Your
Timeline from your company FB Page –
Why Not?
 Didn’t know the power of it and the potential reach to potential recruits or customers
 Don’t Know How to Share a Post-Photo-Video
 I don’t know if my friends would care about a our Company Post-Photo-Video
 I don’t want to come off as spammy or salesy
 Would like different type of Posts-Video-Photos to share
 Don’t have time
 Don’t Care About the Companies Growth
Do You Know How to Share a Post?
 Click to play the 1 minute training
video.
 If you have trouble playing this one
go to: Click Here to View the Video.
Summary
 1.15 Billion People Are On Facebook
 128 Million Active Daily Users in the United States
 The Average # of Users Who Log In Once a Day – 76%
 Only 1 Share of a Post a Week by all Employees, Volunteeers and Fans will get the
word spread about your organization quickly and with powerful reach 57,000+
people.
 3 x a week of Sharing would be 171,000 people.
 1 x a week over a year the Reach is 2,964,000
 These numbers are why the majority of companies are now using Facebook for
Recruiting & Marketing
Trainings Coming Soon
 Content Creation – What Makes a Good Post That is Shareable Creating High
Engagement
 How to Use Twitter for Recruiting
 How to Use LinkedIn for Recruiting
 How to Use Pinterest for Recruiting
 What Would You Like to Be Trained On?

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The Power of Sharing on Facebook for Organizational Recruiting & Marketing

  • 1. Facebook: There is No Better Way to Recruit or Market
  • 2.
  • 3. 48% of all job seekers did social media job hunting on Facebook in the past year. That's a lot of eyes searching for opportunities, and if your brand is already active on the network, it could be worth engaging power users to recommend applicable candidates.
  • 4.
  • 5. 76% of Jobseekers would switch jobs for the right opportunity.
  • 6. The Power of Sharing on Facbook All Hands On Deck
  • 7. Average Person On FB Has 245 Friends 50 Amazing Facebook Facts
  • 8. Example FB Page Followers = 235 Do the Math, If everybody who is currently a fan of your company FB Page “shared” 1 post or photo or video they liked from the FB Page with their Friends-Network just once a week – there would be a 57,575 person Potential Reach. 235 x 245 = 57,575 If you have all “hands on deck” to share a post once a week if not more in a year or 52 Weeks x 57,575 = 2,993,900.00 Potential Reach.
  • 9. If You Have Not Shared a Post Yet On Your Timeline from your company FB Page – Why Not?  Didn’t know the power of it and the potential reach to potential recruits or customers  Don’t Know How to Share a Post-Photo-Video  I don’t know if my friends would care about a our Company Post-Photo-Video  I don’t want to come off as spammy or salesy  Would like different type of Posts-Video-Photos to share  Don’t have time  Don’t Care About the Companies Growth
  • 10. Do You Know How to Share a Post?  Click to play the 1 minute training video.  If you have trouble playing this one go to: Click Here to View the Video.
  • 11. Summary  1.15 Billion People Are On Facebook  128 Million Active Daily Users in the United States  The Average # of Users Who Log In Once a Day – 76%  Only 1 Share of a Post a Week by all Employees, Volunteeers and Fans will get the word spread about your organization quickly and with powerful reach 57,000+ people.  3 x a week of Sharing would be 171,000 people.  1 x a week over a year the Reach is 2,964,000  These numbers are why the majority of companies are now using Facebook for Recruiting & Marketing
  • 12. Trainings Coming Soon  Content Creation – What Makes a Good Post That is Shareable Creating High Engagement  How to Use Twitter for Recruiting  How to Use LinkedIn for Recruiting  How to Use Pinterest for Recruiting  What Would You Like to Be Trained On?