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Sell me anything*
Sell me…
“Sell me
this pen”
It’s a trap!
“The” pen
4 easy steps
4 easy steps
4 easy steps
4 easy steps
Ask 1000
questions
Ask 1000
questions
Ask 1000
questions
Know your
customers
Know your
customers
Know your
customers
Know your
customers
Empathy
Define
the right
‘persona’
Try to
solve
their
problem
Problem → Opportunity
Have no
probs?
Create
some!
“I do (not)
use them,
and you
notice it”
“I do (not)
use them,
and you
notice it”
…stressed
after parent-
teacher’s
meeting?
Xmas or
Easter gifts?
4 aunt or
grandpa?
Gets warm →
peeling lips,
cracked skin
Some more
tricks!
Tell a
story
Tell a
story
Jelani, 3 year-old kid, Ghana
Versioning
“Foot
in the
door”
Social
Goal
Always
be loyal
& reliable
*Dig
deep
Now… Sell
me these
cosmetics!
Thanks!
@franzbona

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