FRCE believes advocacy involves organized efforts to raise awareness about important issues that have been ignored, such as education, health, human rights, justice, and social welfare. FRCE has conducted a 5-year campaign in Sindh focused on improving conditions for children, women, and communities through initiatives promoting education, women's rights, non-violence, cleanliness, health, and environmental protection. The organization's staff work daily to mobilize people around these issues and support children's survival, education, and health.