This presentation introduces 'We Like The World - Around the world with 80000 friends' , the first trip around the world co-designed and powered by a facebook social graph. The challenge is to be hosted by facebook friends and their friends everywhere in the world. For each hosted night, the savings on hotel costs are used to fund the building a school in Cambodia. www.facebook.com/weliketheworld

1. Around the World with 80,000 friends July 2 nd , 2011 – June 30th, 2012

3. The Colas Family: ‘ We Like the World ! ’

4. Fred French. 43 years old. Has lived in France, Bolivia, Portugal, USA, Belgium, UK. Has traveled to more than 50 countries across 5 continents. Renowned European digital marketing expert, Fred was a pioneer at Procter & Gamble, where he created the Digital Marketing department in Cincinnati in 1996. He was awarded one of the 12 ‘ Global Media Mavens ’ of 1999 by Advertising Age. From 2000, he has been a co-founder of Fullsix, a leading digital marketing group in Europe with 800 employees worldwide. Currently Chief Strategic Officer of Fullsix, he is leading, among other projects, the Group ’ s Social Media activities. Estelle French. 43 years old. Loves art. In the advertising world since 1991, she has made all her career in the Havas Group in France, the US and Belgium. Currently Global Brand Director at BETC Euro RSCG in Paris. She wants to make a difference in her life, for her family and for others. Héloïse 8 years old. The only child of the Colas family. Goes to the Ecole Active Bilingue in Paris and loves learning english. Already an experienced traveller as she already visited 4 continents (Europe, Asia, South and North America, Africa) and wants to discover more countries. The Colas Family : Who are We ?

5. Our Project Around the World with 80,000 friends

6. The Video Clip: ‘ We Like the World ! ’

7. The First Trip Around the World Co-designed and Powered by a Social Graph From Jules Verne and 80 days… Industrial Revolution Bringing Places closer to one another … to Facebook and 80,000 friends Social Networks Revolution Bringing people closer to one another

8. Why are we going around the world? Change our own lives We want to make a family project together, which gives a new meaning to our lives. Meet new people, help others. Share with our only daughter essentail values like solidarity, generosity, courage, optimism, and openess to others. Help kids, specifically little girls who are less lucky than Héloïse is. Embrace the “ Girls Education ” cause and help reducing the educational gap beetween girls and boys in developing countries by funding the building of a primary school in Burkina Faso, with a specific program for girls.

9. Why this Specific Project? Estelle: « As a Distilbene victim, I ’ ve been struggling to have a child and I enjoy my luck every day. With my personal history I am particularly touched by causes regarding children. I am convinced that sending kids to school and specially girls, means giving them a life future, means saving women they will become tomorrow. Acting in that way will make the world advance, go further. Being able to act for this cause brings me a lot of happiness » Fred: « I have realized that friends ’ networks are a real gold mine of potential contacts and encounters that can help us achieve our dreams. Social Networks like Facebook have a « connection-boosting » power that brings this gold at your fingertips provided that you have an inspiring project and a great reputation. This is what we want to achieve with this project »

11. Can we complete a whole trip around the world and, everywhere we go, be hosted by some of our 80,000 potential friends? And thus fund a school and a girl ’ s education program in Burkina Faso. Our Challenges

12. North America June-Sept. 2011 South America Sept-Oct. 2011 Oceania Nov. 2011 Australia Dec 2011 Asia Jan-Feb 2012 India March-April 2012 Turkey May 2012 Burkina Faso June 2012 Our Itinerary from Paris to Paris (July ‘11- June ’12) Air Land

14. The School Project Build a primary school with 235 children in Cissé Yargo, Burkina Faso, a region where people fight agains desert and hunger. Allow kids’ schooling, especially programs for girls, to enable them to write a brighter future

18. The partners of W L TW Facebook, Official Partner Facebook Worldwide chose to support WLTW, one the very few projects they chose to support among the hundreds they receive each month Facebook will promote the project within its official global pages and will offer free advertising space

21. WE like YOU for Having Read this Presentation till the Very End  And please ‘ like ’ the project on Facebook