As the way we do business becomes more complex and changes more quickly, the gap between the top and bottom performers widens considerably (Source: Competitive Advantage from Better Interactions, by Scott C. Beardsley, Bradford C. Johnson and James M. Manyika). Across sectors, leaders such as Tesco, Procter & Gamble, Goldman Sachs, Apple and Google have one thing in common – they all have an unquenchable thirst for collecting vast amounts of data from everywhere, which is converted to actionable insights for smarter innovation, interactions, transactions.

1. FusionExperience
Decisive Intelligence™
Competitive decisions from better business intelligence 1|2
Globally, information is Authors: Freddie McMahon (FusionExperience) and Andrew de Rozairo (Sybase)
growing at a compound
rate of 60% per annum Adapting to demand
according to the research
As the way we do business becomes
company IDC .
Source: Economist, ‘Data more complex and changes more quickly,
Data Everywhere’ - A the gap between the top and bottom
special report for performers widens considerably (Source:
managing information,
Competitive Advantage from Better
Published 27 Feb 2010
Interactions, by Scott C. Beardsley,
Bradford C. Johnson and James M.
Manyika). Across sectors, leaders such
as Tesco, Procter & Gamble,
Goldman Sachs, Apple and Google have one thing in common – they all have an
unquenchable thirst for collecting vast amounts of data from everywhere, which is
converted to actionable insights for smarter innovation, interactions, transactions.
Intelligence at the edge
70% of enterprise data Competing in complex markets demands rethinking data and relationships. This
exists in various frontline
involves the re-examination of the way data is collected, cleansed, analysed, visualised
settings, from laptops to
shop environments.
and evolved. It also means empowering people with information so they can take
Source: Mobile Device timely and decisive actions. For many organisations this means a shift towards better
Management Sybase understanding of their data, generating more meaningful information and delivering
Conference 3rd March
actionable insights at the point of need. Decisive Intelligence™ is about strategic agility
2010.
and innovative differentiation.
Getjar study claimed app
downloads were 7bn last Data boundaries are changing rapidly
year and would reach
Structured data, meaning it comes in a standard format of words or numbers, has been
50bn by 2012, which is a
92% year-on-year rapidly surpassed in volume by unstructured data such as blogs, voice, photos, videos,
increase. Source: BBC, social networks and much more. Much of this unstructured data is now indexed and
18th March 2010. searchable bringing about a fundamental need to combine both sets of data for an
entire picture. New types of structured data is also being generated externally from an
increasing number of touchpoints: mobile apps, messaging services, points of
presence, recognition technologies, media kiosks, health devices, digital TV, QR
Codes and much more. As a result, external unstructured and structured data has
redefined the data boundaries for understanding customer behaviours.
CEP 23 | Decisive actions, definitive outcomes | © FusionExperience® Ltd 2010 | fusion-experience.com | 1

2. FusionExperience Decisive Intelligence™
Competitive decisions from better business intelligence 1|2
Number of Company New ways to see and interact with data
Employees Impact
1,000 $2.5m waste
The greater the quantity of data, the higher the
from risk of information overload, information
information
overload complexity and the subsequent increase in
time to decision making. Seeing the wood for
IDC
the trees is increasingly difficult in today's
100,000 $3b extra
profits from information rich business environment.
organisation
design change
Advanced information visualisation and
access tools empowers the business to
McKinsey Fractal Maps from
grasp the detail and the overview of information in an FusionExperience
instant, irrespective of volume or speed of change.
Gartner Group
“The ultimate objective is not to
Its all about the business
decrease information (flow) but Technology creates new frontiers for business to harvest data inside and outside their
to equip decision makers with
organisation. Today, its more about the business using the data in smarter and faster
the best information available.”
ways. What is the gap between where the business is today and where it needs to be
Director of Research
today for Decisive Intelligence? Our Decisive Intelligence Maturity Model™ is an
accelerator for decisive actions leading to definitive outcomes.
Contact us
Customer Experience
Freddie McMahon
Smarter and faster decisions is the differentiator
t:/ + 44 (0) 20 7 084 7500
Uncertainty amplifies the importance of making timely decisions. Intelligence that is not
e:/ freddie.mcmahon@
fusion-experience.com readily available is not intelligence! Timing is everything! The road map for Decisive
w:/ fusion-experience.com Intelligence is now clear. The next step is to understand the intelligence gap for doing
business today.
CEP 23 | Decisive actions, definitive outcomes | © FusionExperience® Ltd 2010 | fusion-experience.com | 2