1. An Introduction to Windows
Phone Development
Frédéric Harper
Developer Evangelist @ Microsoft Canada
@fharper | outofcomfortzone.net

2. Agenda
the
marketplace:
an overview of
foundations sharing your
the tools
app with the
world
Your app can succeed on Windows Phone
2

3. You can code, so you can build a phone
app

4. foundations

5. Our approach
DESIGN: PLATFORM: HARDWARE:
END USER RICHER, DEEPER, PREDICTABLE
COMES FIRST EASIER APPS SPEC,
LESS WORK TO
5
BRING TO

6. A different kind of phone
6

7. Introducing Metro
Smart Design
Integrated Experience
Experiences
7

8. Metro

9. 9

10. A standardized hardware foundation
Capacitive touch
4 or more contact points
Sensors
A-GPS, Accelerometer, Compass, Light, Proximity
Camera
5 mega pixels or more, flash required, camera button
req‟d
Multimedia
Common detailed specs, Codec acceleration
Memory
256MB RAM or more, 8GB Flash or more
GPU
DirectX 9 acceleration
CPU
ARMv7 Cortex/Scorpion or better
Hardware buttons | Start, Search, Back

11. Two ways to build apps
11

12. let‟s talk tools

13. A Tour Around the App Hub

14. The developer tools stack for Windows
Phone
Tools The App Hub: http://create.msdn.com
Everything you need to develop apps
Phone Emulator for Windows Phone is there.
Samples Documentation
And it‟s free.
Guides Community
Packaging and Verification Tools
14

15. Building an App

16. The Marketplace:
Testing your app on a
real phone and
submitting it

17. Testing your app on a real Windows Phone
device requires a Marketplace account
A Marketplace account (CAD $99 annual fee) allows you to:
• Publish apps and games to the Windows Phone Marketplace
• Sideload your app to up to 3 phones at a time to test the app on real
hardware
• Access to analytics that allow you to determine how well your app is
doing
• Ability to submit games to the Xbox Indie arcade on the Xbox 360
console
17

18. Developer-Unlocking your Phone

19. All apps are deployed to the Marketplace
for consumption
Develop Submit Certify
& Debug & Validate & Sign
Windows Phone
Application Marketplace
Deployment Service
19

20. New Beta Distribution Service
 Distribute pre-certified apps to an access-
controlled set of beta users
 Capabilities
 Developer selects list of testers (up to 100)
 Developer sends an email with a private deeplink to
the application to the testers
 Only testers selected in App Hub can test the
application and provide feedback for 90 days
 Beta cannot be updated
 Benefits
 No need to unlock phones to test apps
 Enables developers to build higher quality apps
UI and Screenshots are representative of UI, subject to change

21. New Private Distribution Service
 Distribute certified apps privately to a targeted set of users
 Capabilities
 Developer needs to get the app certified before distributing
 Developer sends an email with a deeplink to the users (App is not discoverable via Search)
 Developer can update, which is pushed to the users
 No limits on the number of users or duration (no time-bombing)
 No access enforcement,
 Apps can be „free‟ or „paid‟
 Apps can be published publicly at any time
 Benefits
 Enables broad distribution of apps in a more private way
 Enables broad public betas, previews, and community distribution

22. Marketplace Distribution Options
“Beta” Private Public
Number of users 100 (1) unlimited unlimited
App Price Must be “free” Can be “paid” Can be “paid”
Time Limited Yes, expires after 90d No No
Updateable No Yes Yes
Certification Required No Yes Yes
Publicly Discoverable No No (2) Yes
Access Control Yes, limited to test user No No
WLIDs provided
Target Users Beta users Private Users Public Users
(1) Preliminary, subject to change
(2) People who obtain deeplink can access

23. Start Something! Join the Developer Movement
http://www.developermovement.com/

24. Questions
Frédéric Harper
Developer Evangelist @ Microsoft Canada
fredh@microsoft.com
@fharper
webnotwar.ca
outofcomfortzone.net
24

25. The information herein is for informational purposes only and represents the current view of
Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to
changing market conditions, it should not be interpreted to be a commitment on the part of
Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the
date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO
THE INFORMATION IN THIS PRESENTATION.
© 2011 Microsoft Corporation.
All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.