In this article, you’ll understand that sometimes the reason why you are falling short of a goal is because deep down you do not want to actually achieve it. And, will learn a 4-step process to shift things around to finally make progress on a goal you’ve been wanting to reach for a long time!

2. Why You Keep Falling Short Of Your Goal
(and how to finally achieve it!)
By Frederique Murphy
In this article, you’ll understand that sometimes the reason why you are falling short of a
goal is because deep down you do not want to actually achieve it. And, will learn a 4-step
process to shift things around to finally make progress on a goal you’ve been wanting to
reach for a long time!

3. Why You Keep Falling Short Of Your Goal
(and how to finally achieve it!)
About the Author
Frederique Murphy is a mindset strategist, who
specialises in the areas of Inspirational Strategy,
Leadership, Communication, Change, Impact, and
Achievement.
Frederique has deftly combined her life, business
and mind expertise to develop the Mountain
Moving Mindset (M3) platform. M3 is the blend of
her moving life experience, her remarkable
business acumen – having been a communications
and change management consultant for over 10
years, working on multi-million dollar programmes
around the world and running a successful business – and her mind expertise – having learned,
trained and become internationally recognised and licensed with various mind components, such as
Neuro-Linguistic Programming, Ericksonian Hypnosis, and Neurological Repatterning.
Thanks to her M3 platform, Frederique provides individuals, corporate executives, and entrepreneurs
with a wealth of mindset resources to help them strategise with vision, design with clarity, plan with
focus, and lead with momentum. She shares her M3 Power through her transformational range of
innovative products, coaching services, #1 Amazon Best Seller book, award-winning blog, articles and
newsletters, unforgettable talks and life-changing events. She believes in guiding her clients through
unforgettable journeys towards their own true wealth as they become the true leaders of their life,
career and business.
For more information on Frederique's transformational range, visit FrederiqueMurphy.com, join the
free M3 Power Community, and start climbing now!

4. Why You Keep Falling Short Of Your Goal
(and how to finally achieve it!)
Ever wondered what could be the reason behind you not achieving one of your goals, despite trying,
and trying, and trying some more? For instance, have you been trying for years to lose weight, or
been trying for years to get that senior promotion, or been trying for years to grow your business?
Pin It!
What if I was telling you that this could well be because you actually do not want to achieve your
goal. Intrigued? Let’s discuss some more... I know that at first glance, it sounds completely illogical,
and yet, it happens more often than you think, and indeed, could be happening to you right now
and, for years. I know that it has happened to me before, and upon uncovering this out, saying that I
was surprised is an understatement!
This is what your mind does when you set a goal...
Remember, how I've explained before that (and I’ll quickly go over this again) we are conscious of
very little, since our mind is split into conscious (5%) and unconscious (95%), thus why increasing and
boosting our awareness is key to help us progress and move forward, right? Well, sometimes, we set
a goal in our life, career, or business, and we try, and we try, and we try some more and this without
success, as we keep falling short of it.
In many of these cases, the reason behind you failing again and again is that you actually do not
want to succeed. I know you are thinking something along these lines: "This does not make any
sense at all, why would I set a goal, but in fact, not want it? Of course I want to achieve it." and, of
course you want to, but only with your conscious mind. You see, when you consciously set a goal, 5%
of your mind is actually aligned towards it. This leaves you with 95% of your unconscious mind that
can either be aligned or misaligned towards it. And, when it is misaligned, no matter how hard you
try, you will keep falling short of it. Click to tweet!

5. This is one of those curious mind phenomena, and it is important to be aware of it, as it can explain
why you have not been succeeding at one (or several) of your goals up to now. Consciously you want
it, but unconsciously you don’t, and ultimately, you end up sabotaging your efforts and failing.
This is why your mind does it to you...
Now I'm pretty sure you are wondering: “Ok, so why am I self-sabotaging on something that I
want?”, right? You do it – and remember this is unconscious to you till you decide to bring it forward
to your attention now – because staying the way you are aligns with your reality as you perceive
and believe it. So, at the unconscious level, it makes total sense for you to fall short of your goal.
Unconsciously, your mind knows that your goal is misaligned, as in fact, you do not want it, and it
helps you fall short of it. This is often referred to as a “hidden benefit” or “secondary gain”. Let me
give you some examples, using the goals I've mentioned at the beginning of the article.
Lose weight
=> A hidden benefit could be safety, believing that as long as you stay overweight, you avoid danger.
Get promoted to a senior position
=> A hidden benefit could be comfort, thinking that as long as you stay in a junior position, you avoid
conflict.
Grow your business
=> A hidden benefit could be friendship, thinking that as long as you stay at your existing level, you
avoid losing your friends.
See how this mind phenomenon operates? In all of these cases, your unconscious would be helping
you as the “hidden benefit” outweighs the benefits of you achieving your goal. The why you would
believe these things does not actually matter to help you turn things around. What matters is
uncovering these hidden benefits.
This is how you can change your mind...
The solution lies in uncovering your “hidden benefit”; this is how amazing your mind is. As soon as
we uncover it, we become conscious of it, and can then tackle it, and often make it disappear in the
process. For some cases, following the below steps will help you immediately, for others, working
with a coach to support you as you uncover your hidden benefit will be needed. I’ve helped many
clients get rid of their hidden benefits, and seen them finally reach their goals.
Here is my M3 Power 4-step process:
Step 1 = Set a time aside, in a quiet place, without any distractions,
Step 2 = Grab a pen and paper, and at the top of your page, write that goal you’ve been trying to
reach for years without success,
Step 3 = Answer the following questions (they may seem quite similar, and yet can trigger more
answers, so go through all of them),

6. •
•
•
•
•
•
•
What are the benefits of not achieving my goal?
How does staying [insert relevant words, i.e. overweight, junior executive, small business] benefit
me?
What are the advantages of not achieving my goal?
What does staying [insert relevant words, i.e. overweight, junior executive, small business] allow
me to be/do/have?
What do I get out of staying [insert relevant words, i.e. overweight, junior executive, small
business]?
Could anything negative happen to me when I reach my goal?
What benefits do I get out of failing?
You might need to repeat Step 3, 2 or 3 times, and might be surprised with the answers that come
up; let these come up: remember, you are about to find out what it is that has been holding you
back from achieving what you want, and that is great.
As soon as you have it – a pattern should start to emerge from the various answers you’ve written
down, take a min to consciously take it in, and move to the next step:
Step 4 = Answer the following question:
•
How can I be [insert your goal benefit, i.e. slim, senior executive, big business], and still [insert
your “hidden benefit”]?
It is important you list several ways to fulfil the need you’ve uncovered to make this happen – this is
your responsibility, and you want to be as convincing as possible. See it as your job to convince your
mind. Once it is convinced, you will be in full alignment, and will be able to progress and achieve
your goal.
To wrap up, I recommend saying the following statement out loud to really make an impact, as you
hear yourself say it:
“Up to now I’ve been staying [insert relevant words, i.e. overweight, junior executive, small
business] because I believed it helped me [insert your “hidden benefit”]; however, I now realise
that not only can I be [insert relevant words, i.e. slim, senior executive, big] but also [insert your
“hidden benefit”] when I [insert your ways].”
This process helps you shed the light onto what is really going on deep down, by ensuring that the
benefits of reaching your goal outweigh the benefits of not reaching your goal. Follow each of these
steps, and get rid of what’s been holding back for once and for all, and finally achieve that one goal
of yours that has been eluding you for years.
What do you think? I’d love to hear from you! Have you ever experienced
this? Are you experiencing this right now? How excited are you that this
process is going to help you move forward?
Please leave a comment and join the conversation!