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@fredfeltonTweet About The Talk Using The Hashtag #SonyPhotoTalkSOCIAL MEDIAFOR PHOTOGRAPHERS
Welcome Everyone My Name is Fred Felton I am a Social Media Strategist and Speaker at Falconscove – A Digital Media Agency We do talks workshops and training on social media and we manage various brands using social media I am also a photographer You can follow me on Twitter @fredfelton How many of you are on Twitter or Facebook?
Twitter A micro-blog messaging site You have 140 characters to Tweet Has well over 500 million users 2012 Superbowl – 10 000 tweets per second That’s a lot of potential buyers for your photo It’s one of the big 3 social network sites You sign up using a email address and all your activity from Twitter will be sent to that email address
Twitter - tips You get a username so choose either your name or something that identifies you as a photographer eg @bobphotograper or @bobphoto or @yourname or @bobphotog In your bio put that you are a photographer and the photography you do and put your website down where people can buy your photography Start following people and photographers Build up relationships
Twitter – what to do Tweet about where you live Tweet about your schedule how you take photos When your next photography book comes out Tweet your gallery launches You can also add # hashtags so use things like #photographer or #photo so people identify you as a photographer then if someone searches for photographers or photos your tweets come up, #followsa huge community of South Africans Retweet RT interesting tweets
Twitter - 101 Tweet pics of your photos using twitpic or instagram Use bit.ly to share websites or links and you can see who reads them Use tools like tweetdeck, hootsuite, ubersocial, crowdboost er and marketmetsuite all great to see who chats to you.
Twitter lingo #FF – Follow Friday every Friday tell people about a nice tweep to build them up DM – a direct message that you or someone sends can only be seen by the people who send it Tweetup – a great way to meet people from twitter for coffee and who knows they might want to buy some of your photography The more followers you have the more potential fans you have, the aim is to build up a tribe Nicky Minaj – Every tweet is a lead As twitter says – Join the conversation
Facebook It’s approaching 1 billion users The most used soc network site So u need to be on it Create a personal account Create a fan page for your photography business Post status updates Network like crazy Join other photography pages and groups Aim is to build up a huge group of fans who will hopefully buy your photography
Facebook - tips You can add events So you could add gallery launches and send them to your friends and everyone on facebook can also see them You can have ads which people can see Respond to people that chat to you or post messages to you Put up pics of your exhibits Put up links to where people can buy your photos Promote your fan page on your emails and all stationery
Useful Facebook Pages PhotographyTalk PhotoComment South African Photographers Hub No Pages For Your Clubs? Let me know if you need any built Would be a fantastic networking opportunity for all of you who are in Photo Clubs
Linkedin More of a business networking site Also useful to be on Build up a profile Join as many photography groups as you can and network on the groups Loads of advice for photographers there and loads of places where you can tell people about your photo’s Add people and network with big business and Ad Agencies as well You can also add events on it as well
Youtube 3 billion views a day – May 2011 Build a profile on your page Load slideshows of your photography on it Insert link to where people can buy it Loads of videos there on photoshop and camera technique
If you don’t put it out therenobody will know about you
Email Signature - Wisestamp Another valuable tool is all those emails you use. Add a app called Wisestamp to your emails and you can add links, images and so much more all about your photos, your twitter and facebook pages and so much more See every email you send as a possible photo sale if someone sees the signature they might just buy your photo or ask you to do a shoot
The Other SM Networks Google + - similar to the others worth a look Foursquare – allows you to check in at various venues BBM – allows you to communicate with your clients Ubersocial – allows you to use your mobile phone to tweet and send messages to facebook Pinterest – allows you to pin pictures, repin, like Flickr – allows you to put up pictures Photo Stock Sites – like Shutterstock, iStock
The benefits of Social Media You can go to your art exhibit Or before you go you can tweet that you are going and also load the event to Facebook and Linkedin If you do that the chances are more and more people will come by to see it Off to the Bot Gardens Exhibit tomorrow my photos are on display there come by and say hi Durban – an example of a tweet
Instagram The benefits of Instagram Has many filters to make your images even better Benefits from social sharing on twitter and facebook and email Recently bought by Facebook for $1 billion Us Dollars
Thank you My contact details You can follow me on Twitter @fredfelton Facebook.com/falconscovegiftshop Web – falconscovesa.blogspot.com Blog – mrmotivatorfredfelton.blogspot.com Email – email@example.com