2. Welcome Everyone
My Name is Fred Felton
I am a Social Media Strategist and Speaker at
Falconscove – A Digital Media Agency
We do talks workshops and training on social
media and we manage various brands using
social media
I am also a photographer
You can follow me on Twitter @fredfelton
How many of you are on Twitter or Facebook?
4. What Is Social Media?
Would you agree that Social Media is
something new?
Yes?
Has it been around for ages?
Sitting around the fire
Radio Shows – Squad Cars
Tv Shows – Lost
Cellphones today
5. Big Social Media Networks
Twitter
Facebook
Instagram
Youtube
Linkedin
Google +
Pinterest
FourSquare
BBM
A Blog – blogger, tumblr, wordpress
7. Twitter
A micro-blog messaging site
You have 140 characters to Tweet
Has well over 500 million users
2012 Superbowl – 10 000 tweets per second
That’s a lot of potential buyers for your photo
It’s one of the big 3 social network sites
You sign up using a email address and all your
activity from Twitter will be sent to that email
address
8. Twitter - tips
You get a username so choose either your
name or something that identifies you as a
photographer eg @bobphotograper or
@bobphoto or @yourname or @bobphotog
In your bio put that you are a photographer
and the photography you do and put your
website down where people can buy your
photography
Start following people and photographers
Build up relationships
10. Twitter – what to do
Tweet about where you live
Tweet about your schedule how you take photos
When your next photography book comes out
Tweet your gallery launches
You can also add # hashtags so use things like
#photographer or #photo so people identify you
as a photographer then if someone searches for
photographers or photos your tweets come
up, #followsa huge community of South Africans
Retweet RT interesting tweets
11. Twitter - 101
Tweet pics of your photos using twitpic or
instagram
Use bit.ly to share websites or links and you
can see who reads them
Use tools like
tweetdeck, hootsuite, ubersocial, crowdboost
er and marketmetsuite all great to see who
chats to you.
13. Twitter lingo
#FF – Follow Friday every Friday tell people
about a nice tweep to build them up
DM – a direct message that you or someone
sends can only be seen by the people who send it
Tweetup – a great way to meet people from
twitter for coffee and who knows they might
want to buy some of your photography
The more followers you have the more potential
fans you have, the aim is to build up a tribe
Nicky Minaj – Every tweet is a lead
As twitter says – Join the conversation
16. Facebook
It’s approaching 1 billion users
The most used soc network site
So u need to be on it
Create a personal account
Create a fan page for your photography business
Post status updates
Network like crazy
Join other photography pages and groups
Aim is to build up a huge group of fans who will
hopefully buy your photography
17. Facebook - tips
You can add events
So you could add gallery launches and send
them to your friends and everyone on facebook
can also see them
You can have ads which people can see
Respond to people that chat to you or post
messages to you
Put up pics of your exhibits
Put up links to where people can buy your photos
Promote your fan page on your emails and all
stationery
18. Useful Facebook Pages
PhotographyTalk
PhotoComment
South African Photographers Hub
No Pages For Your Clubs?
Let me know if you need any built
Would be a fantastic networking opportunity
for all of you who are in Photo Clubs
20. Linkedin
More of a business networking site
Also useful to be on
Build up a profile
Join as many photography groups as you can and
network on the groups
Loads of advice for photographers there and
loads of places where you can tell people about
your photo’s
Add people and network with big business and
Ad Agencies as well
You can also add events on it as well
21. Youtube
3 billion views a day – May 2011
Build a profile on your page
Load slideshows of your photography on it
Insert link to where people can buy it
Loads of videos there on photoshop and
camera technique
22. If you don’t put it out there
nobody will know about you
23. Email Signature - Wisestamp
Another valuable tool is all those emails you
use. Add a app called Wisestamp to your
emails and you can add links, images and so
much more all about your photos, your
twitter and facebook pages and so much
more
See every email you send as a possible photo
sale if someone sees the signature they might
just buy your photo or ask you to do a shoot
24. The Other SM Networks
Google + - similar to the others worth a look
Foursquare – allows you to check in at various
venues
BBM – allows you to communicate with your
clients
Ubersocial – allows you to use your mobile
phone to tweet and send messages to facebook
Pinterest – allows you to pin pictures, repin, like
Flickr – allows you to put up pictures
Photo Stock Sites – like Shutterstock, iStock
26. The benefits of Social Media
You can go to your art exhibit
Or before you go you can tweet that you are
going and also load the event to Facebook
and Linkedin
If you do that the chances are more and more
people will come by to see it
Off to the Bot Gardens Exhibit tomorrow my
photos are on display there come by and say
hi Durban – an example of a tweet
27. Instagram
The benefits of Instagram
Has many filters to make your images even
better
Benefits from social sharing on twitter and
facebook and email
Recently bought by Facebook for $1 billion Us
Dollars
28.
29. Thank you
My contact details
You can follow me on Twitter @fredfelton
Facebook.com/falconscovegiftshop
Web – falconscovesa.blogspot.com
Blog – mrmotivatorfredfelton.blogspot.com
Email – falconscove@gmail.com
30. Questions ? ? ?
Credits
Google
Tinypay
Apple
Wikipedia
Linkedin
Twitter
Facebook
Youtube
Wisestamp