1) According to Harvard professor Clayton Christensen, outstanding companies can do everything right and still lose their market leadership.
2) Technological innovation is accelerating due to globalization and competition, but consumers are struggling to adopt new technologies at the same pace due to preferring to stay within their comfort zone.
3) We have entered an "application age" where the real meaning of innovation is in how technologies are used in daily life, rather than just their capabilities. Focusing only on what is technologically possible without considering actual adoption can widen the gap between innovation and social use.
2. Synopsis: “ Outstanding companies can do everything right and still loose their market-leadership”, states Harvard professor Clayton Christensen. Companies face a tough dilemma; Should you listen to your best customers or the non-customers? In this rapport we pose the question; When to invest in lower-performance products?
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6. According to Harvard professor Clayton Christensen outstanding Companies can do everything right and still loose their market-leaderhip
8. Last year a new product was launched every 3.5 minutes. This means that by the time you've reached the end of this presentation 5 new products have been launched!
9. The speed of this innovation is fueled by globalization and increased competition
10. Moore’s law states that information technologies double their power each and every year, creating exponential growth.
14. And while innovation is speeding up and companies are competing for better and better products the consumer is lacking behind in his adoption of those new technologies
37. We call this age the application-age: an era where the real meaning is in the use
38. Research Director at PhilipsLab, Josephine Green, explains what this new age means
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40. So when you innovate you have to focus on what customers can use
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42. Companies keep innovating so they can sell better products for better profits to their best customers
43. But listening to their best customers with the biggest needs is driving them away from mainstream. Because the mainstream wants to use a simpler, more affordable product
44. Clayton Christensen, a professor of Business Administration at the Harvard Business School, calls this The Innovators Dilemma