6. Technology
•Cheap hardware and software reach
the masses
•Computing power migrates to the
edge of the network
Technology increases the speed and
force of social change
SocialInno
vation
Social forces shape technology development and
custom applications
Social change
•Aging consumers look to technology
to support families and communities
•Younger generations pioneer the use
of personal networks and viral
communications
7. 80%
GDP
CONSUMER PRODUCER
De consument is 70-80% van het GDP
46. Bezos: ‘In the oldworld, finding the right 15,000 people to
buythatbook was ridiculouslyexpensive.’
47. Theme 2010:
Unleashing the social value of Healthcare?
Economic Value
Social Value
There is a perceptual mismatch between consumer needs vs citizen concerns. 2012-2015 will be about
unleashing the social value which is nominator NOT de-nominator driven!
48. Social business
X22
Traditional business
X4
Social value generates economic valu
Net alselectriciteit was is ICT een General Purpose Technologie
Eenn
Disruptive innovation: zodraeen sector informatiseerdnemt het de eigenschappen van het informatietijdperkaan en ontstaanveel (onverwachte) exponentieleeffecten (blurring boundaries)
Van non consumptievemomenten tot meerdan 100% van dagelijksleven
Slotzin: De toekomst is niet empowered door technologiemaar door creativiteit!