The document discusses factors that influence the importance of group communication in organizations. It explains that many businesses now have flat organizational structures with cross-disciplinary teams and less hierarchy, increasing the need for face-to-face communication. Effective groups are characterized by common goals, clear roles, trust, and cooperation between members. The stages of team development and types of teams are also outlined.
BCOM Chapter 03 Reaching this mutual understanding requires a high degree of trust, effective interpersonal skills, empathetic and intensive listening skills, and the willingness to communicate long enough to agree on an action plan that is acceptable to everyone.