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Chapt1 PPT. Business Communications
1.
Establishing a Framework
for Business Communication © 2009 Cengage Learning. All rights reserved. Chapter 1 Lecture Slides
2.
Purposes of Business
Communication © 2009 Cengage Learning. All rights reserved. To Inform To Persuade To Convey Goodwill To Establish Credibility 1
3.
4.
5.
6.
Communication Process Model
© 2009 Cengage Learning. All rights reserved. 2
7.
8.
Communication Channels
© 2009 Cengage Learning. All rights reserved. 2
9.
10.
11.
12.
Flow of Information
Within an Organization © 2009 Cengage Learning. All rights reserved. 3
13.
14.
15.
16.
17.
18.
19.
Four Dimensions of
Business Behavior © 2009 Cengage Learning. All rights reserved. 4
20.
21.
22.
23.
Team Environment —
Organization of the Future © 2009 Cengage Learning. All rights reserved. Small group with complementary skills, working together for a common purpose A Way to Remain Competitive in a Global Market 4
24.
Synergy ©
2009 Cengage Learning. All rights reserved. 1 + 1 = 3 The whole is greater than the sum of the parts. 4
25.
26.
27.
28.
29.
30.
Global Marketing Requires
Careful Communication © 2009 Cengage Learning. All rights reserved. EuroDisney Kept English labels on products in the Mexico City Store. Mexican customers prefer the status-symbol of “American” packaging Presumed U.S. policies would work in Europe McDonald’s and Coca-Cola Placed the flags of the 24 nations participating in the World Cup on packaging; Saudi Arabia’s flag contains sacred words from the Koran . Wal-Mart 4
31.
Changing U.S. Work
Force Age Demographics © 2009 Cengage Learning. All rights reserved. 4
Notes de l'éditeur
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01 Figure 1.1, page 4
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01 Figure 1.2, page 8
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01 Figure 1.4, page 13
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
BCOM Chapter 01
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