Avoid these 8 common mistakes when writing emails

FREELANCER TIPS
Avoid these
8 common mistakes
when writing emails
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info@freelancermap.com© freelancermap.com
Avoid these 8 common mistakes when
writing emails
Email often plays a huge role in professional communication. A
freelancer spends a lot of his daily time writing emails, but
everybody is prone to mistakes. These can vary in effect –
sometimes your messages will land directly in the spam folder,
won’t get read or are not enticing enough to get an answer.
Sounds familiar? Here’s a list of the eight most common email
mistakes that you should avoid at any cost:

1) Unprofessional address or using
multiples
Email often plays a huge role in professional communication. A
freelancer spends a lot of his daily time writing emails, but
everybody is prone to mistakes. These can vary in effect –
sometimes your messages will land directly in the spam folder,
won’t get read or are not enticing enough to get an answer.
Sounds familiar? Here’s a list of the eight most common email
mistakes that you should avoid at any cost:

2) Bad subject
Next up are bad subject lines. Either too long, too vague or just
not saying anything at all. “Hello” is not a good subject line. Try
expressing what you’re trying to accomplish with your email and
keep it as short as you can otherwise it might not get opened at
all.

3) Inappropriate addressing or language
Address people properly and respectfully, without using jargon,
at least until you get to know them really good. If you’re not
sure where you stand with a client after having exchanged a
couple of emails, it is always helpful to see how they address
you and stick to that.

4) Not coming to the point
Everybody spends a lot of time on emails but is aware that they
could be doing other, probably more productive stuff in the
meantime. So try not to waste anybody’s time – neither yours
nor your emails recipient and get to the point, keeping it short
and sweet.

5) Mass emails
Sending emails to dozens of people is one of the most surefire
way to land in the spam folder. Other than that, it is impersonal
and off-putting to the receivers. Sending single emails takes
more time, but the success rate will be considerably higher so
it’s worth the effort.

6) Answering in the heat of the moment
This mistake actually almost happened to me yesterday. A client
wrote me that her colleagues would be unwilling to travel to a
city for three hours to meet me, although the ride should only
take one hour. I was close to asking her something to the effect
of whether they were using Fred Flintstone’s vehicle. However, I
took a deep breath, waited an hour and politely wrote her back,
which in the end led to a mutually beneficial solution.

7) No call to action
When you write an email, chances are you are expecting an
answer. Sometimes however your message might not really
convey that. Make sure you include a question, or a so-called
call to action, enticing your recipient to write you back.

8) Not double-checking spelling,
attachments, names and links
Once you have gone through all the steps of writing an email,
make sure you proof-read it. Spelling an email address wrong
can be the worst, leaving you with the expectation of an answer
that will never come. Leaving out an attachment is not
irreparable, but annoying for both sides. Similarly, broken links
or bad spelling is not the end of the world, but can often leave a
bad impression.

© freelancermap.com
Further freelancer tips available on http://www.freelancermap.com/freelancer-tips
Contact
freelancermap.com
Contact person: Doreen Schollmeier - International Affairs
Mail: info@freelancermap.com
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Phone: +49-911-37750286
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Avoid these 8 common mistakes when writing emails

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