Use this pathfinder to find books and information on social media websites and platforms such as Facebook, Twitter, Pinterest, and blogging. It also includes general information and information on marketing and job searching.

1. Free Library of Philadelphia – Business, Science & Industry
Twitter: @FLPbusiness
Facebook: https://www.facebook.com/flpbusiness
Pinterest: http://www.pinterest.com/flpbusiness/
Social Media Pathfinder
Your Business Can’t Afford to Say “No” to Social Media
 You lose credibility
 You are less visible to existing and new customers
 Your competitors gain an edge
 You are obsolete
The Basics
 Twitter
 Facebook
 Pinterest
 LinkedIn
 Blogging
General Social Media
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
658.872 SA17S2
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
658.872 SP66S
The Everything Guide to Social Media: All You Need to Know About Participating in Today's Most Popular
Online Communities
302.231 W317E
Twitter
Check the shelf for Call No. 006.754 / 006.76 in Computers (along the South Wall)
Try these websites:
Twitter for Business
https://business.twitter.com/
Copyblogger: The Ultimate Guide to Twitter Marketing
http://www.copyblogger.com/ultimate-twitter/

2. Facebook & Pinterest
Check the shelf for Call No. 006.7/006.754 in Computers (along the South Wall)
Try these websites:
Facebook for Business
https://www.facebook.com/business
HubSpot: How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-
Simple-Steps-With-Video.aspx
Pinterest for Business
http://business.pinterest.com/en
Copyblogger: 56 Ways to Market Your Business on Pinterest
http://www.copyblogger.com/pinterest-marketing/
LinkedIn
Check the shelf for Call No. 650.1302 in the Balcony
Try these websites:
LinkedIn Company Pages: Showcase your business and connect to your target audience on LinkedIn
http://business.linkedin.com/marketing-solutions/company-pages.html
Forbes: 10 Steps to Create a LinkedIn Company Page
http://www.forbes.com/sites/work-in-progress/2013/01/20/10-steps-to-create-a-linkedin-company-
page/
Blogging
Check the shelf for Call No. 006.7/006.752 in Computers (along the South Wall)
See also: WordPress – 006.752 in Computers
See also: Java – 005.133 in Computers
Blogging for Business
Check the shelf for Call No. 659.2 in the Balcony
Try these websites:
WordPress: Introduction to Blogging
http://codex.wordpress.org/Introduction_to_Blogging
PC Magazine: How to Create a Blog: A Beginner's Guide
http://www.pcmag.com/article2/0,2817,2416439,00.asp

3. Social Media for Business & Marketing
Check the shelf for Call No. 658.872 in the Balcony & Small Business
Try these websites
Moz: SEO consulting
http://moz.com/beginners-guide-to-social-media
#Hastags.org: Hashtag analytics, resources, and guides for use
http://www.hashtags.org/
BizTech: 25 Small-Business Twitter Hashtags to Follow
http://www.biztechmagazine.com/article/2012/06/25-small-business-twitter-hashtags-follow
Books on job searching and career advancement using social media are located in the Education,
Philosophy & Religion Department.