9. WORKSHOP | LET'S GET STARTED 2016
GROWTH HACKING IS NOT ONE FANCY TRICK
10. WORKSHOP | LET'S GET STARTED 2016
PRINCIPLES OF GROWTH HACKING
▸ Have an awesome product
▸ It’s a team effort
▸ It’s a process
▸ Focus on what works for your company
11. WORKSHOP | LET'S GET STARTED 2016
WHAT WORKS FOR OTHERS WON’T WORK FOR YOU
YOUR PRODUCT IS
DIFFERENT
12. WORKSHOP | LET'S GET STARTED 2016
WHAT WORKS FOR OTHERS WON’T WORK FOR YOU
YOUR BUSINESS MODEL IS
DIFFERENT
13. WORKSHOP | LET'S GET STARTED 2016
WHAT WORKS FOR OTHERS WON’T WORK FOR YOU
YOUR DISTRIBUTION IS
DIFFERENT
15. WORKSHOP | LET'S GET STARTED 2016
GROWTH MODEL | AARRR FRAMEWORK
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
How do users find us?
How are users activated?
Do users come back?
How do you make money?
Do users tell others?
16. WORKSHOP | LET'S GET STARTED 2016
OPTIMISE THE GROWTH ENGINE THROUGH EXPERIMENTS
17. WORKSHOP | LET'S GET STARTED 2016
BUILD A GOOD CHASSIS FOR YOUR GROWTH ENGINE
18. WORKSHOP | LET'S GET STARTED 2016
STEP 1. KNOW WHERE YOU ARE GOING! SET A GOAL!
19. WORKSHOP | LET'S GET STARTED 2016
AFTER GOAL IS SET TIME TO STEP ON THE PEDEL!
20. WORKSHOP | LET'S GET STARTED 2016
RUN CONTINUOUS EXPERIMENTS TO IMPROVE THE CAR
GROWTH IS EXPERIMENT
DRIVEN MARKETING
6. SYSTEMIZE
1.BRAINSTORM
2.PRIORITIZE
3. TEST
4. IMPLEMENT
5. ANALYZE
21. WORKSHOP | LET'S GET STARTED 2016
GROWTH IS THE SUM OF ALL SUCCESSFUL EXPERIMENTS
22. THE ONLY TO WIN IS TO LEARN
FASTER THAN ANYONE ELSE
Eric Ries
WORKSHOP | LET'S GET STARTED 2016
23. WORKSHOP | LET'S GET STARTED 2016
1. BRAIN STORM TO GENERATE EXPERIMENTS
▸ Observe
▸ Dive into the data
▸ “How are others doing it?”
▸ Question
▸ “Question brainstorming. Why? What is…How about this?”
▸ Associate
▸ “Connect the dots between unrelated things”
▸ Network
▸ “Join groups / ask fellow growth hackers for idea’s
24. WORKSHOP | LET'S GET STARTED 2016
2. PRIORITIZE
▸ PROBALITY
▸ LOW (20%) | MEDIUM (50%) | HIGH (80%)
▸ IMPACT
▸ “Comes from your hypothesis. Take into account long lasting
effects”
▸ RESOURCES
▸ “Take into the actions that needs to be done by the company”
25. WORKSHOP | LET'S GET STARTED 2016
3. TEST
What is the minimum viable test to understand our hypothesises?
27. WORKSHOP | LET'S GET STARTED 2016
5. ANALYZE
▸ IMPACT
▸ Results of the experiment
▸ ACCURACY
▸ How far or close are you from your hypothesis
▸ WHY
▸ “Why do you see the results that you did?”
28. WORKSHOP | LET'S GET STARTED 2016
6. SYSTEMISE
▸ PRODUCTIZE
▸ Improve the product as much as possible with
technology and engineering
▸ PLAYBOOK
▸ For steps that can’t be done by technology.. create a
manual
29. CIRCLE IS COMPLETE!
6. SYSTEMIZE
1.BRAINSTORM
2.PRIORITIZE
3. TEST
4. IMPLEMENT
5. ANALYZE
31. BUT WHAT CAN YOU DO TOMORROW?
Here are some amazing tools you can use directly
32. WORKSHOP | LET'S GET STARTED 2016
ACQUISITION TOOL
Emailhunter
Find email addresses where you need them. Get email addresses on
LinkedIn profiles or any website in one click.
34. WORKSHOP | LET'S GET STARTED 2016
ACTIVATION TOOL
Hotjar
See where the bottlenecks are on your website. This tools lets you
track how customers navigate on your website.
35. WORKSHOP | LET'S GET STARTED 2016
RETENTION TOOL
Zopim
Chat with your customers on your website. Get direct feedback and
insights in the needs of your customers.
36. WORKSHOP | LET'S GET STARTED 2016
REFERRAL TOOL
Ambassador
Lets you build an amazing referral campagne. Use this to get
customers as word of mouth is very powerful.
38. WORKSHOP | LET'S GET STARTED 2016
CHECK LIST
▸ Define the long term strategy of the firm
▸ Define short term strategy of the firm
▸ Fill out AARRR Model
▸ Define OMTM per segment of AARRR Model
▸ Funnel analysis
▸ Based on finding define goal for coming 3 months + resources needed
▸ Create backlog and create experiment doc
▸ Write 3 Experiments in the document
▸ Put it down in backlog
39. IN GROWTH WE TRUST
THANKS!
Frido van Driem | Head of Startup School @fridovandriem