A practical personal branding workshop about building your 'brand' on the Internet. Tips & Tricks along with assignments will be shared.

1. Frido van Driem | Head of Startup School | @fridovandriem
WORKSHOP
PERSONAL BRANDING

2. Frido van Driem | Head of Startup School | @fridovandriem
“HAVE YOUR OWN
PERSONALITY…
ALL OTHERS ARE TAKEN”
PERSONAL BRANDING WORKSHOP

3. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
GOOGLE YOURSELF!

4. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
SEARCH ENGINE SHOWS YOUR BRAND

5. Exercise - 10 minutes
❖ Google your buddy
❖ Write down the values and skills you find
❖ Discuss findings with your buddy
PERSONAL BRANDING WORKSHOP

6. Frido van Driem | Head of Startup School | @fridovandriem
LINKEDINHow to build your perfect LinkedIn profile
Source: Linkhuman

7. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP

8. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP

9. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP

10. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP

11. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP

12. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP

13. Frido van Driem | Head of Startup School | @fridovandriem
EXAMPLE

14. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP

15. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP

16. Exercise - 30 minutes
❖ Add BSSA as ‘education’
❖ Fine tune your LinkedIn
❖ Discuss your profile with others
PERSONAL BRANDING WORKSHOP

17. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
▸ Have a professional picture + overview
▸ Show that you exist - publish articles / updates
▸ Summarize yourself
▸ Describe in detail your experience
▸ Add your BSSA Projects
▸ Ask voor Skills Endorsements and Recommendations
▸ Join Relevant Groups
LINKEDIN CHECK LIST

18. Frido van Driem | Head of Startup School | @fridovandriem
“BUILD YOUR BRAND ONLINE
THROUGH CONTENT
MARKETING”
PERSONAL BRANDING WORKSHOP

19. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
TWITTER ABOUT YOUR VALUES

20. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
BUILD A WEBSITE

21. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
WRITE PULSE ARTICLE

22. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
OVERVIEW PERSONAL BRANDING TOOLS

23. Frido van Driem | Head of Startup School | @fridovandriem
BE CONSISTENT!
SPREAD THE WORD