Presentation for childbirth workers on how to best use Facebook, Twitter, and blogging to promote business.

1. What We'll Cover
 What is identity?
 What is reputation?
 How do you use them in
creating your presence?
 Think about how you want to
represent yourself
 Commitment and Participation
 How's it all connected?
 Building an audience

2. What is Identity?

3. What is Identity?

4. What is Identity?
 Identity is the impression people online have of
who you are, what you stand for, who you are
affiliated with, and what you represent.
 Once formed, due to the persistence of the
internet, this identity is nearly impossible to
change.

5. What is Reputation?
What do all definitions of reputation come back to?
Trust/Honor/Social Order

6. What is Reputation?

7. What is Reputation?

8. What is Reputation?

9. What is Reputation?
A Tale of Two Renters...
– What do you buy on eBay? On Amazon?
– LinkedIn... do you know anyone I know? What's your work history?
– Facebook Profile?
– Google Search... which can turn up:
• University profiles/thesis/dissertation
• Newspaper articles
• Blog entries written and written about
• Public records/property ownership/taxes/registrations/affiliations

10. How Do You Use Them?
 Make sure your identity and your
reputation are congruent.
 Make sure your trail only leads places
you want it to, and that nothing is
going to pop up to surprise you later.
 In short... control your own press

11. Represent!
 How do you want to
represent yourself ?
 What is your public
face, and why?
– Voice and Authenticity
as currency
“Pretentious” by muxloek
www.flickr.com
Slide 11

12. Represent!
Voice and Authenticity as currency: MediaInfluencer
Slide 12

13. Represent!
Voice and Authenticity as currency: MediaInfluencer
Slide 13

14. Represent!
Voice and Authenticity as currency: MediaInfluencer
Slide 14

15. Commitment and Participation:
why setting up a profile isn't enough
 You must create a body of work to support your
representation
– Twitter – at least four a day
• blogfodder
• credibility

16. Commitment and Participation:
why setting up a profile isn't enough
 You must create a body of work to support your
representation
– Blog -- three a week
• maintains interest and focus
• keeps you timely

17. How's It All Connected?
 Find yourself on Google

18. How's It All Connected?
 Find yourself on Google

19. How's It All Connected?
 Find yourself on Technorati

20. How's It All Connected?
 Find your context within those, and adjust your
participation/reputation accordingly
– Online Communities
– Blog, blog, blog!

21. Building An Audience
 Know the community
– What kinds of people would be on your blogroll?
– What are those people saying?
– Who is most referenced within those blogs?
– Who has the highest Technorati rating?
– Who has the most traffic?
– Who has the best SEO?

22. Building An Audience
 Know the traffic
– Who reads your blog?
– How did they find you?
– What are they saying about you in their blogs? (And
if they aren't saying anything... fix that!)

23. Building An Audience
 What's a trackback?
“A Trackback is one of three types of Linkbacks, methods for
Web authors to request notification when somebody links to one
of their documents. This enables authors to keep track of who is
linking, and so referring, to their articles. Some weblog software
programs, such as Wordpress, Movable Type, Typo and
Community Server, support automatic pingbacks where all the
links in a published article can be pinged when the article is
published. The term is used colloquially for any kind of
Linkback.” -- http://en.wikipedia.org/wiki/Trackback

24. Building An Audience
 Trackback etiquette

25. Building An Audience
 Trackback etiquette

26. Building An Audience
 Search-- Why you
never want to use
search results as your
primary audience-
building technique

27. Building An Audience
 Signature Files

28. Building An Audience
 Blog Carnivals
– A blog carnival is a type of blog event. It is similar to a magazine, in that it is dedicated
to a particular topic, and is published on a regular schedule, often weekly or monthly.
Each edition of a blog carnival is in the form of a blog article that contains permalinks
links to other blog articles on the particular topic.
– There are many variations, but typically, someone who wants to organize a carnival posts
details of the theme or topic to their blog, and asks readers to submit relevant articles
for inclusion in an upcoming edition. The host then collects links to these submissions,
edits and annotates them (often in very creative ways), and publishes the resulting round-
up to his or her blog.
– Many carnivals have a home page or principal organizer, who lines up guest bloggers to
host each edition. This means that the carnival travels, appearing on a different blog each
time.
– Communities of blog readers, writers, and edition hosts form around specific carnivals.
The carnivals provide an aggregation of recent posts by the community on a given topic,
and the host provides a level of editing and annotation that helps readers find posts they
are interested in. Writers who submit their articles to blog carnivals are rewarded with
traffic (if the host decides to give them a link and, perhaps, a positive review).

29. Building An Audience:
Basic Feed Readers
 Google Reader
http://www.google.com/reader/
 FeedReader3
http://www.feedreader.com/
 Other Choices
http://email.about.com/od/rssreaderswin/tp/top_rss_windows.htm
 For More Information and Explanation
http://en.wikipedia.org/wiki/Aggregator

30. Now get out there and be present!