1. MySQL

2. Agenda
• MySQL – History
• Success Story
• Business Model
• Development Cycle
• Dual Licensing Policy
• Strategies
• Competitors
• SWOT Analysis
• Recommendations

3. MySQL - History
• RDBMS
• Founders-
• David Axmark
• Allan Larsson
• Michael Widenius
• Idea: Self-developed tools for larger data
• 2001: Incorporated as MySQL AB in Uppsala, Sweden
• Appointed Marten Mickos as CEO
• 2003: Investments worth $19.5mn

4. Success Story
• 1st version, released in ‘96, hit 1000 downloads in 4 months
• 1st commercial licenses released in 1997
• 4mn RDBMS servers owned by MySQL
• 25% installed base market share
• 2004: “Poster Child of Open Source Business”
• Gained more popularity than Oracle in a year

5. Business Model
• Designed mainly for the unorganized software developers
community
• Less features & flexibility of software at low cost
• Easy installation & usage
• Used with PHP to create websites
• Integral part of LAMP
• Dual Licensing Policy
• Free version available under GPL
• Commercial version available @ low cost

6. Development Cycle
New release of
software by MySQL
Improved Rapid downloads by
softwares developers
Testing &
debugging en
masse

7. Dual Licensing Policy
• OSS
• Free software available
• Licensed under GNU’s General Public License
• No support
• Commercial License
• Development support
• Warranty by MySQL AB
• Distribution with non-OSS

8. Strategies
• Introducing MySQL in light of Linux & Apache
• Faster market penetration
• Earning license revenue
• Target market – SMEs
• DBMS @ low price

9. Competitors
• IBM
• Microsoft
• Oracle

10. SWOT Analysis
Strengths: Weaknesses:
•Excellent marketing •Lack of compatibility
•Major players’ association •Lack of intense vendor relationship
•Large installed base
•Flexibility – dual licensing
Opportunities: Threats:
•Potential unorganised developers market •Other OSS providers
•Commoditization of DBMS •Big Threes – Oracle, Microsoft, IBM

11. Recommendations
• Launch of new product
• Specifically designed for big corporations
• Under new brand name
• Concentrate on initial market
• SMEs
• Developer Communities

12. THANKYOU