1) ShoeDazzle is a new and affordable way for women to get stylish, exclusive shoes through a monthly membership program.
2) As a member, you take a quiz to help stylists pick personalized shoe recommendations each month, and you only pay for what you order with no obligation to buy.
3) The founder Kim Kardashian started ShoeDazzle to allow women to indulge in gorgeous fashion at a lower cost than buying expensive designer shoes.
2. They say diamonds are a girl’s best friend, but that
same saying should apply to shoes too. I absolutely
love shoes. Heels, wedges, flats, boots, stilettos
whatever. I like them all. With that said, there should
be no surprise on why I felt the instant need to take
ShoeDazzle under my wing.
3. ShoeDazzle is new, fun, chic, EXCLUSIVE and sexy. An
affordable new way to stay stylish and up with the latest
trends.
Founder, Kim Kardashian started ShoeDazzle with the
mindset of allowing women who love the crave, but
couldn’t afford the costly purchases to indulge and take
advantage of gorgeous fashion. Gorgeous shoes that is.
With the help of Kim K and other fashionistas, once
becoming a member on ShoeDazzle.com you and your
feet will look fabulous while giving you personal style,
great value and quality shoes!
4. So HOW does it work?
After logging onto the site, you will be guided to
participate in a stylist quiz. Answering a few
questions for the stylists to get a better
understanding of what it is each customer is looking
for. From there, you will receive personalized style
recommendations every month. You pay nothing
until you place your first order, and there’s never any
obligation to buy. $39.95 per item for membership.
Joining is ABSOULETLY free.
5. Now for the FRESH theme
Since ShoeDazzle is already known to be chic, classic, glam
and edgy, I have created the theme:
Pompous Chic
Pompous meaning importance ;magnificence. Chic
meaning attractive and elegant. Hence the name,
Pompous Chic.
ShoeDazzle is just that. Everything will represent a
Pompous Chic ambiance.
6.
7. Fresh stuff to come
The key components of my proposal would be simply to
expand the present. With social media, ShoeDazzle is
already becoming popular on Facebook, blogs and other
review sites such as http://www.fabshoereviews.com/
ShoeDazzle is all about having the latest trends at a low
price right? So that’s the exact message I will continue to
portray. Adding new pictures frequently, of the shoes,
handbags and other items ShoeDazzle has to offer. There
will also be Twitter links posted of the site of a weekly
basis, magazine, commercial and shoe ads. (Costing up to
thousands of dollars)
8. ShoeDazzle is on the rise, but still very new too many.
In order to gain success, one must need to interact
with the target audience (I am assuming the target
audience of ShoeDazzle is young girls ages 18, to
older sophisticated women reaching 45). While
interacting, you should know exactly what women
are looking for? More stylish rather than comfort?
Bright colors over nudes? The more you know about
your audience, the more successful your brand will
become. My advice, “always brand to satisfy.”
9. After doing research, I expect that there will be an
increase in sales during the warmer months versus
the winter season. More women tend to wear heels
when it’s hot outside. I for one agree. It is much
better to have on a skirt/dress with a pair of sexy
heels when the sun is shining.
I see good things in the future for ShoeDazzle.
Hopefully others…millions of women, will too.
10. This presentation has been brought to you by
Laporsha S. Frierson
