The document summarizes key points from the International Gi Card & Couponing Summit in September 2012. It notes that gift cards are a massive $100 billion per year market in the US, while marketing spending is $170 billion annually. In comparison, the global music industry is $17 billion per year. It then describes a trial by the company Wrapp, which distributed 55,000 gift cards through mobile phones and social networks, generating over 500,000 views on Facebook and over 5,000 redemptions worth $26 euros each through friend recommendations in one month. The CEO of H&M praised Wrapp for effectively getting potential customers into stores through social recommendations.