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Art harder! Of the importance of visual design in digital.

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Art harder! Of the importance of visual design in digital.

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With the rise of lean and agile design processes, visual design in digital products is suffering a slow and painful death. Fortunately, there’s an afterlife after pixel-pushing. Trashing the clichés of the industry around the designer/developer duo, let’s understand why visual design really still matters. And more importantly, how to make it work in a modern team setting, from a UX, development and art direction perspective.

With the rise of lean and agile design processes, visual design in digital products is suffering a slow and painful death. Fortunately, there’s an afterlife after pixel-pushing. Trashing the clichés of the industry around the designer/developer duo, let’s understand why visual design really still matters. And more importantly, how to make it work in a modern team setting, from a UX, development and art direction perspective.

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Art harder! Of the importance of visual design in digital.

  1. 1. ART HARDER Of the importance of visual design in digital products.
  2. 2. HELLO! MY NAME IS ZÉLIA SAKHI @ilovegraphics
  3. 3. I AM A DESIGNER. !
  4. 4. GRAPHIC DESIGNER !
  5. 5. INTERACTION DESIGNER !
  6. 6. UI DESIGNER !
  7. 7. UX DESIGNER !
  8. 8. PRODUCT DESIGNER !
  9. 9. ART DIRECTOR
  10. 10. ART DIRECTOR WTF?
  11. 11. “DO YOU JUST STAND THERE AND YELL 'ART HARDER!!!’? -YEAH, BASICALLY.” ! @STHURSBY
  12. 12. PIXEL-PERFECT IS DEAD
  13. 13. FUNCTION BEFORE FORM
  14. 14. NO DESIGN IS THE NEW FLAT
  15. 15. SO WHAT’S THE POINT?
  16. 16. GOOD DESIGN CREATES PREFERENCES
  17. 17. GOOD DESIGN BECOMES MEMORABLE
  18. 18. GOOD PRODUCT GREAT PRODUCT
  19. 19. AND IT’S A TEAM EFFORT. !
  20. 20. YOU ARE THE VISUAL DESIGNER:
  21. 21. GET RATIONAL COMMUNICATE EARLY PROVIDE DIRECTION LET GO OF THE THINGS OF THE PAST LEARN HOW TO CODE !
  22. 22. YOU ARE THE DEVELOPER:
  23. 23. GET THE BIG PICTURE IMPOSE YOURSELF EARLY ON SHOW INSPIRATION LEARN THE RULES !
  24. 24. YOU ARE THE UX DESIGNER:
  25. 25. DISCUSS THE VISION GET THE VISUAL GUY TO WORK DON’T OVERDESIGN YOUR WIREFRAMES !
  26. 26. YOU ARE THE ACCOUNT OWNER:
  27. 27. SELL DESIGN AS A DISCIPLINE SHIELD FROM THE CLIENT !
  28. 28. FRAME WORK FTW DESIGN CONCEPT DESIGN SKETCHES TILES STYLEGUIDE
  29. 29. IT’S NOT ABOUT MAKING THINGS PRETTY
  30. 30. IT’S ABOUT GIVING YOUR PRODUCTS PERSONALITY
  31. 31. ART DIRECTION IS THE WAY YOU UI IS THE SENTENCE SAY IT
  32. 32. ART DIRECTION IS THE WAY YOU UI IS THE SENTENCE SAY IT
  33. 33. ART HARDER
  34. 34. THANKS FOR EVERYTHING.

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