DESIGN FOR AWARENESS - SXSW 2010

SXSW 2010

DESIGN FOR AWARENESS

© 2008 frog design. Conﬁdential & Proprietary. 13

mobile health?


mobile? commerce
mobile? banking
mobile? health
mobile? media
mobile? gaming


the problem
of awareness


a dramatic shift in
sensory perception


mobile technologies
are leading the way


fabio clay musick


fabio clay musick

Design for
Behavior


fabio clay musick

Personal
Informatics


fabio clay musick

Design for
Awareness


fabio clay musick

Augmented
Mindfullness!


fabio clay musick

wtf?


Augmented Mindfullness is a growing ﬁeld
of user experience design that applies to
methods of recording behavior, processing
the data collected, and feeding it back to
the individual or group so that they can
better understand the patterns of their
activity; and, ostensibly, adapt their behavior
more intelligently than they would without
these augmentations.

Josh Musick


STRESSERASER HELICOR

© 2008 frog design. Conﬁdential & Proprietary.

It would be a great tool for people
who have a harder time feeling
what’s going on in their body. It
gives people a way to ‘see’ the
result of an exercise or activity in
their body.
Chiropractor


PulseTracer Proprietary and Conﬁdential

#1 FEEDBACK


PROCESS

COLLECT

REPORT
REFLECT


PROCESS

COLLECT

REPORT
CHANGE !

REFLECT


PROCESS

Josh
COLLECT

REPORT
REFLECT


PROCESS

COLLECT Josh

REPORT
REFLECT


PROCESS

Josh

REPORT
COLLECT

REFLECT


STRESSERASER HELICOR

PROCESS

COLLECT

REPORT
REFLECT


NIKEPLUS NIKE

PROCESS

COLLECT

REPORT
REFLECT


AIRSTRIP

PROCESS

COLLECT

REPORT
REFLECT


A.M. DESIGN PRINCIPLE#1

Trust in the system is established
through the e ective balance of
collection and reporting strategies.


LOSEIT

PROCESS

COLLECT

REPORT
REFLECT


CHOICEBYCHOICE LOGIC COLONY

PROCESS

COLLECT

REPORT
REFLECT


FITBIT

PROCESS

COLLECT

REPORT
REFLECT



Data visualization is not as
e ective as you think. I’ll take a
badge over a graph any day.


FOURSQUARE

PROCESS

COLLECT

REPORT
REFLECT



If you can’t automate collection...
then you better make it fun!


#2 MOTIVATION


from “A Behavioral Model for Persuasive Design” by BJ Fogg

{
pleasure & pain
MOTIVATION hope & fear
acceptance & rejection



1. MOTIVATION



1. MOTIVATION

2. ABILITY


Designers don’t really
understand motivation.



r
vio
ha
1. MOTIVATION

t be
e
a rg
t
rm
r fo
pe
to
od
ho
eli
lik
sed
rea
inc

2. ABILITY


TRIGGER
!
1. MOTIVATION

THRESHOLD

2. ABILITY

As mobile phones become more context aware,
the trigger- behavior coupling will go beyond the
desktop into our active lives. The mobile phone
will be a channel for triggering many behaviors.
As recipients, we’ll be most tolerant of triggers
when they are Signals or Facilitators. Sparks may
annoy us because they will seek to motivate us to
do something we didn’t intend to do.
BJ Fogg


VITALITY GLOWCAP


MOBILE HEALTH PROJECT MASILULEKE


People don’t like to set ‘policies’
for themselves. And we’re not
very good at following them even
when we try.


TIME INCONSISTENCY

You t You t+1 You t+2 You t+3


TIME INCONSISTENCY

I want I don’t
fried want
chicken! diabetes!


Looking from one emotional state to another
is di cult. But to make informed decisions we
need to somehow experience and understand
the emotional state we will be in at the other
side of the experience. Learning how to bridge
that gap is essential to making some of the
important decisions of our lives.

Dan Ariely, Predictably Irrational



The most e ective triggers
come from other people
(or at least appear to).


#3 RITUAL


t = time


t t+1 t+2 t+3 t+4

! ! ! ! !

t = time


t+2

t+1 ! t+3

! !
t t+4

! !

t = time


a = attention / awareness

t+2

t+1 ! t+3

! !
t t+4

! !

t = time


“My upcoming class is all about
using tech to create new routines.
There's lot to explore here.”
@BJ Fogg


PROJECT MASILULEKE SOUTH AFRICA


PROJECT MASILULEKE SOUTH AFRICA

Results displayed with strong indication
Availability of low cost / free test kits of how to follow-up and get support.
with prominent mobile # displayed.

Accompanying a friend or Testing and medication reminders
loved one who is sick. Desire delivered by celebirty buddy.
to avoid the health clnic.

Message with information received as
part of day to day communications
with easy call-in mechanism

Community participation in
assembling and distributing test kits,

t = time

REMOTE HOME MONITORING ITALY


REMOTE HOME MONITORING ITALY

Patient feels a great deal of
insecurity on being released from
treatment. Needs reassurance that

someone is paying attention.
Patient has a coronary event
that requires treatment and Smartphone allows patient to
triggers change in awareness. monitor his own signals. Patient
feels safer improving speed of
recovery and easing return to
normal life.

The service ﬁlters the feed
from the patient so that the
provider is only alerted in
high risk situations.

t = time


Knowledge is transferable. So try
to ﬁnd the A.M. opportunities in
whatever you are doing.


MINT INTUIT


FIAT ECODRIVE


SMART METER YELLO STROM


Understanding is important, but it’s only
the beginning. It’s got to lead to a change
in behavior. The question interaction
designers need to ask ourselves, then, is
this: how can our work help people to not
only understand the change needed, but
also to begin making it?
Tom Igoe, NYU


Technology that augments
mindfulness can help us
address problems we’re not
naturally good at solving.
Josh Musick, frogdesign


thanks!
@fabtweet


DESIGN FOR AWARENESS - SXSW 2010

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