There is universal acceptance of a holistic approach to human centered design within this community – generally referred to as 'experience design' (not my preferred term). This approach considers all of the contexts surrounding use and then tries to build a unified interaction model to support user needs over time, across these contexts. It focuses not just on expressed needs but on those that are unexpressed: the emotions, motivations, and desires that shape user engagement over time.
24. IxDA 2009
The things that reduce my stress, like
yoga, take 2+ hours out of my day, so I
don’t have time for that. I would definitely
get a stress monitoring device, if I knew it
didn’t take too much time out of my day
for the breathing exercises.
Customer Service Representative
28. IxDA 2009
It would be a great tool for people who
have a harder time feeling what’s going on
in their body. It gives people a way to ‘see’
the result of an exercise or activity in their
body.
Chiropractor
76. IxDA 2009
The good news is that we can sometimes
control the 'circles' around us, moving
towards smaller circles that boost our
relative happiness.
Dan Ariely
88. IxDA 2009
85% reduction
in the infant mortality rate, from 120 per
1000 to 8 per 1000, in Senegal through an early
detection mobile alert service.
1,000,000 sms
being sent by the Ministry of Health in Saudi Arabia
as part of a national campaign against the spread
of osteoporosis.
14% improvement
in patients' symptoms of depression and
satisfaction with their care in a recent USA study
when phone therapy is added to
regular care.
300% increase
in calls to National AIDS Hotline in South Africa
after launch of Project Masiluleke.
6x response
SMS stop-smoking campaign in England (30%
versus 6% response rates).
100,000 users
In first day of trial of New Zealand SMS prescription
drug education service.
450 people
Responded to a cleft palate awareness campaign in
South Africa in one month.
89. IxDA 2009
1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT
40%
4,000,000
People estimated
HIV infected in KZN.
10%
400,000
HIV positive people who
will develop AIDS each
year.
5%
500,000
People who have been
tested and know their
status.
2%
200,000
People currently in
treatment. 40% default
in 2 years.
200,000
10,000,000
90. IxDA 2009
1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT
200,000
10,000,000
Mobile Awareness
& Access
Self Testing
Service
Mobile Treatment
Support
91. IxDA 2009
1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT
200,000
10,000,000
Self Testing
Service
Mobile Treatment
Support
In October 2008 we launched a service to deliver
information on HIV / TB to the broadest population at
the lowest possible cost using mobile technologies.
Mobile Awareness
& Access
93. IxDA 2009
1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT
200,000
10,000,000
Mobile Awareness
& Access
Mobile Treatment
Support
For the next phase of Project M, we are actively exploring
a breakthrough distributed diagnostics model: low-cost,
at-home HIV testing with mobile counseling support.
Self Testing
Service
94. IxDA 2009
85% of men said they
are less likely to test.
78% of men would
prefer to test at home.
“The clinics are full of people I know.”
“I don’t want people to see
me standing in queues. I
want it to be private and
secret.”
“I wouldn’t visit the clinic because of the
undignified way health care workers handle
the issues of patients.”
104. IxDA 2009
“I think they would love this
kind of test. People are so
afraid to go to the clinic.
We would like to have this
test instead.”
“It is important, and this system can
be easy, because people are afraid, but
everyone needs to know their status.”
“We are all looking forward
to them! You need to hurry
up and get them out, so I
don’t have to see my other
friends die.”
“You’re very late. I’ve watched so many of my
friends die, because they are too scared to
go to the clinic.”