1. An inventory of the client-agency relationship or How ‘ word of mouth‘ is threatening advertising Katharina Boden, Rotterdam, 29.06.2009

2. Role of an advertising agency Understand the Product / Company Plan & Create an Advertising Campaign Maintain a good client-agency relationship Strategize

3. Advertising agency

4. New forms of advertising Product Placement

5. New forms of advertising Advergaming

6. New forms of advertising Interactive out-of-home

7. New forms of advertising Mobile advertising

8. New forms of advertising Local advertising

9. Social Media Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

10. Social Media

11. Social Media feat Ad Agency

12. Social Media without Ad Agency

13. Social Media – Jet Blue Case

14. Social Media – Jet Blue Case Kevin Nalts

15. Social Media – Jet Blue Case Justine Ezarik

19. The End – Thank you!