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Hyper Natural Objects
                             How to build a hyper Natural Object
                          © 2011 Massimo Scognamiglio




domenica 19 giugno 2011
A story in
                          three acts




domenica 19 giugno 2011
I
                 Philosophy
domenica 19 giugno 2011
I Pad ergo sum.




                          I
                 Philosophy
domenica 19 giugno 2011
Reality




domenica 19 giugno 2011
Metaphoric
                          Representation
                           Metaphor     ≤
                                      Reality




domenica 19 giugno 2011
A desk and its representation.

                                         Graphic interfaces are the
                                         metaphor for navigating the
                                         information.
                                         The interfaces mediate the
                                         manipulation of the
                                         information on behalf of
                                         human beings.
                                         The most noted of
                                         metaphors is that of the
                                         computer desktop.


domenica 19 giugno 2011
Mimesis
                          Mimesis
                                              Metaphor   Reality

                                    Low Res




domenica 19 giugno 2011
We pushed forward the mimetic imitation of
        reality. Such an imitation, just as any imitation, even
        if “perfect” is perceived as alien and “rejected” and
        considered “ineffective” in the long term.




domenica 19 giugno 2011
Augmented Reality
                                                                   Augmented
                          Mimesis             Metaphor   Reality
                                                                     Reality
                                    Low Res




domenica 19 giugno 2011
Cosa è un HNO?
                                                                   Augmented
                          Mimesis             Metaphor   Reality
                                                                     Reality
                                    Low Res




domenica 19 giugno 2011
What’s
                          next?



domenica 19 giugno 2011
Reality
                          Mimesis




domenica 19 giugno 2011
Hyper Natural
                                                                   Augmented
                          Mimesis             Metaphor   Reality               Hyper Natural
                                                                     Reality
                                    Low Res




domenica 19 giugno 2011
PHYSICAL BODY +
                          SOFTWARE + SENSORS +
                            NETWORK = HNO



domenica 19 giugno 2011
Hyper Natural Object
          The HNO overlap through layers of information,
         software layers, behavior layers, and physical layers
                that are responsive to real objects.
                          THEY DO NOT MIMIC them.


              The iPad is the first tool capable of distributing
                          Hyper Natural Objects.


domenica 19 giugno 2011
What defines a
                          Hyper Natural Object?

               1.	

 Hyper Natural Objects have a soul (app) that
               is diffused over the network.
               2.	

 That “turn over and re-invent” the tool that
               accepts it (e.g. iPad) so well to enable it to
               “interpret” a specific user experience (UX),
               stratifying itself on other comparable pre-existing
               usage habits


domenica 19 giugno 2011
domenica 19 giugno 2011
These “connected” objects have a
               special relationship with human beings
               that become “a part of” the “body” of
               the tool (e.g. iPad)
               The human being reacts |:| in respect to
               the information, it’s no longer mediated
               by a cursor.



domenica 19 giugno 2011
The Sensors present in these new objects,
               represent the permanent organ of contact with
               reality:


               They listen, track and contextualize every single
               event, in a continuous and independent way.
               (automatic behavior).




domenica 19 giugno 2011
Noble Peace Center




domenica 19 giugno 2011
II
                            The
                          Turning
                           Point



domenica 19 giugno 2011
The relationship between
                       human beings and Hyper
                     Natural Objects is special and
                      very different in respect to
                        traditional digital tools.


domenica 19 giugno 2011
The divide between the digital
                      and physical world is always
                       becoming more and more
                              evanescent.



domenica 19 giugno 2011
We’ll live in a hyper natural environment where representation
                  and reality will no longer be in separate worlds.

                                          Reality




                                                      Augmented
                          Metaphor
                                                        Reality




                                     Hyper Natural
                                       Objects

                           Low Res                     Hyper Natural




                                         Mimesis

domenica 19 giugno 2011
III
                             How to build a
                          Hyper Natural Object




domenica 19 giugno 2011
domenica 19 giugno 2011
PHYSICAL BODY +
                          SOFTWARE + SENSORS +
                            NETWORK = HNO




domenica 19 giugno 2011
Thinking about my Son…
                   I developed the dimension of the physical
                                     body:
                          “3-dimensional” and “spatial”
                to be able to create new relationships with
                the child and other children that use other
                                  HNO’s.



domenica 19 giugno 2011
domenica 19 giugno 2011
Curious?




domenica 19 giugno 2011
Touch, Look, Connect, Play, Live, Roll




domenica 19 giugno 2011
Say Hallo to the
                          HYPER NATURAL PAD




domenica 19 giugno 2011
domenica 19 giugno 2011
Accelerometer            Microphone

                                   Sensors
                                        Gyroscope

                                    3d body                          Colors

                                         Spatial manipulation
                                         Touch screen                      ergonomics
                                                                  Lights



                              Sharing     bluetooth

                          Communication                          Music & Game
                             wifi
                                                                      App




domenica 19 giugno 2011
Hyper Natural Objects are and
                   always will be more and more
                  integrated in a very natural and
                  magical way into our daily lives. 



domenica 19 giugno 2011
domenica 19 giugno 2011
We won’t talk anymore
                           about “digital natives”
                                    but of the ...




domenica 19 giugno 2011
“Hyper Natural Generation”




domenica 19 giugno 2011
Hyper Natural Objects
                                     How to build a hyper Natural Object
                                 © 2011 Massimo Scognamiglio




                                                                     xxx


                                             To be continued...
                                                                     Thanks to:
                          Leandro Agrò, Francesco D’Onofrio, Massimo Lepore, Luca Mascaro, Nicola Palmarini, Mirco Pasqualini.



                                                                     Follow me:
                                                  @scognamiglio196    |   scognamiglio.posterous.com


domenica 19 giugno 2011

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Building the First Hyper Natural Object

  • 1. Hyper Natural Objects How to build a hyper Natural Object © 2011 Massimo Scognamiglio domenica 19 giugno 2011
  • 2. A story in three acts domenica 19 giugno 2011
  • 3. I Philosophy domenica 19 giugno 2011
  • 4. I Pad ergo sum. I Philosophy domenica 19 giugno 2011
  • 6. Metaphoric Representation Metaphor ≤ Reality domenica 19 giugno 2011
  • 7. A desk and its representation. Graphic interfaces are the metaphor for navigating the information. The interfaces mediate the manipulation of the information on behalf of human beings. The most noted of metaphors is that of the computer desktop. domenica 19 giugno 2011
  • 8. Mimesis Mimesis Metaphor Reality Low Res domenica 19 giugno 2011
  • 9. We pushed forward the mimetic imitation of reality. Such an imitation, just as any imitation, even if “perfect” is perceived as alien and “rejected” and considered “ineffective” in the long term. domenica 19 giugno 2011
  • 10. Augmented Reality Augmented Mimesis Metaphor Reality Reality Low Res domenica 19 giugno 2011
  • 11. Cosa è un HNO? Augmented Mimesis Metaphor Reality Reality Low Res domenica 19 giugno 2011
  • 12. What’s next? domenica 19 giugno 2011
  • 13. Reality Mimesis domenica 19 giugno 2011
  • 14. Hyper Natural Augmented Mimesis Metaphor Reality Hyper Natural Reality Low Res domenica 19 giugno 2011
  • 15. PHYSICAL BODY + SOFTWARE + SENSORS + NETWORK = HNO domenica 19 giugno 2011
  • 16. Hyper Natural Object The HNO overlap through layers of information, software layers, behavior layers, and physical layers that are responsive to real objects. THEY DO NOT MIMIC them. The iPad is the first tool capable of distributing Hyper Natural Objects. domenica 19 giugno 2011
  • 17. What defines a Hyper Natural Object? 1. Hyper Natural Objects have a soul (app) that is diffused over the network. 2. That “turn over and re-invent” the tool that accepts it (e.g. iPad) so well to enable it to “interpret” a specific user experience (UX), stratifying itself on other comparable pre-existing usage habits domenica 19 giugno 2011
  • 19. These “connected” objects have a special relationship with human beings that become “a part of” the “body” of the tool (e.g. iPad) The human being reacts |:| in respect to the information, it’s no longer mediated by a cursor. domenica 19 giugno 2011
  • 20. The Sensors present in these new objects, represent the permanent organ of contact with reality: They listen, track and contextualize every single event, in a continuous and independent way. (automatic behavior). domenica 19 giugno 2011
  • 21. Noble Peace Center domenica 19 giugno 2011
  • 22. II The Turning Point domenica 19 giugno 2011
  • 23. The relationship between human beings and Hyper Natural Objects is special and very different in respect to traditional digital tools. domenica 19 giugno 2011
  • 24. The divide between the digital and physical world is always becoming more and more evanescent. domenica 19 giugno 2011
  • 25. We’ll live in a hyper natural environment where representation and reality will no longer be in separate worlds. Reality Augmented Metaphor Reality Hyper Natural Objects Low Res Hyper Natural Mimesis domenica 19 giugno 2011
  • 26. III How to build a Hyper Natural Object domenica 19 giugno 2011
  • 28. PHYSICAL BODY + SOFTWARE + SENSORS + NETWORK = HNO domenica 19 giugno 2011
  • 29. Thinking about my Son… I developed the dimension of the physical body: “3-dimensional” and “spatial” to be able to create new relationships with the child and other children that use other HNO’s. domenica 19 giugno 2011
  • 32. Touch, Look, Connect, Play, Live, Roll domenica 19 giugno 2011
  • 33. Say Hallo to the HYPER NATURAL PAD domenica 19 giugno 2011
  • 35. Accelerometer Microphone Sensors Gyroscope 3d body Colors Spatial manipulation Touch screen ergonomics Lights Sharing bluetooth Communication Music & Game wifi App domenica 19 giugno 2011
  • 36. Hyper Natural Objects are and always will be more and more integrated in a very natural and magical way into our daily lives.  domenica 19 giugno 2011
  • 38. We won’t talk anymore about “digital natives” but of the ... domenica 19 giugno 2011
  • 40. Hyper Natural Objects How to build a hyper Natural Object © 2011 Massimo Scognamiglio xxx To be continued... Thanks to: Leandro Agrò, Francesco D’Onofrio, Massimo Lepore, Luca Mascaro, Nicola Palmarini, Mirco Pasqualini. Follow me: @scognamiglio196 | scognamiglio.posterous.com domenica 19 giugno 2011