Contenu connexe Similaire à Design from the center, Andrei Herasimchuk @ Frontiers of Interaction 2011 (20) Plus de Frontiers of Interaction (13) Design from the center, Andrei Herasimchuk @ Frontiers of Interaction 20111. ink from the center. Design for the edge.
Andrei Michael Herasimchuk
@trenti #foi11
3. What is graphic design?
The communication from a designer to their audience
4. Logos
Speech
Speaker Audience
Ethos Pathos
5. Useful
Object
Desirable Usable
6. Useful/Logos
Object/Speech
Designer Customer
Desirable/Ethos Usable/Pathos
8. Information
Interface
Product User
Graphic Interaction
9. Content Logos / Useful / Information
Speech / Object
Speaker / Designer Product Interface User Audience
Ethos / Desirable / Graphic Aesthetic Behavior Pathos / Usable / Interaction
14. en nd a way to cram as much of that existing design onto a cell phone
17. Often wherever one starts the design process becomes
the core de nition of the product itself
18. And in so doing, one designs themselves into a corner
21. 2+2 Four
4
Quattro IV
23. Content Logos / Useful / Information
Speech / Object
Speaker / Designer Product Interface User Audience
Ethos / Desirable / Graphic Aesthetic Behavior Pathos / Usable / Interaction
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33. In order to design digital products across
multiple devices successfully, one must
de ne these core pieces rst
Behavior
Content
Aesthetic
40. ere will be more devices – not fewer – in the
near future, and they will have larger surface areas
while requiring more contexts to design within
41. e problems we will solve with product design will
become richer and more complex as our customers use
multiple devices for the same products and services
42. e solutions of the future will require us to
master how to design with this approach