Levels of product, Railway industry

1. Assignment on:
Levels of product.
Submitted to:
Sir Qasim
Submitted by:
Fahad Sattar
Roll No:
06
Class:
BBA (HONS) 4th
R1

2. Levels of Product in Railway industry
Core Product:
In case of railway convince is the core product and it is the main idea of
our product. It is intangible product and main idea of railway industry is to provide
the mode of convince and transport the goods from one part of country to the other
part of the country. Train itself is not the core product rather then it provides the
facility of convince and transportation that’s why these are the core products of the
railway industry.
Actual Product:
The services that a train and a railway industry provide is the actual
product is of the industry. Actual product is what which we can use and pay for it.
The actual product is what the average person would think of under the generic
banner of product. Mostly actual product is the tangible and physical product in
case of manufacturing business. In case of this industry the facilities of convince
and transportation are the actual product of this industry.
Augmented Product:
The AUGMENTED product is the non-physical part of the product. It
usually consists of lots of added value, for which you may or may not pay a
premium. The augmented product is an important way to tailor the core or actual
product to the needs of an individual customer. The features of augmented
products can be converted in to benefits for individuals. In case of railway industry

3. the augmented products are the facilities of a/c and facility to recharge your laptop
and cell phones. It also provides the facility of refreshment. It also provides the
facility to the passengers that they can sleep during the journey.
Potential Product:
In case of railway industry the potential products can be the extra
facilities that this industry provides to the passengers such it can provide the
facilities of insurance during traveling which increases the safety of passengers,
facility of internet and the main facility to reach in time at the specific time.