16. @agatestudio @dwiperdana
Why people play games on mobile..?
• For Killing Time / Or spending Waiting Time
• Portable / Handy
– You bring it everywhere, gaming everywhere
18. 55 Million Users
1.3M users
30 Billion Chat Messages Monthly
20 Million Virtual Gifts Monthly
ARPU $ 2.20/month
42% of mig33 users are in Indonesia
22K users
300K users
19. @agatestudio @dwiperdana
MOBILE GAME INDUSTRY
BREAKDOWN
20. @agatestudio @dwiperdana
Mobile Games Breakdown
• Single Player Game
• Online Game
– Real Time Online Games
– Asynchronous Games
– Social Games
21. @agatestudio @dwiperdana
Mobile Game Business Model
1. Retail
Price range $0.99 to $9.99, but usually $0.99
2. Lite/Upgradable Version
Depends on conversion rate
3. Advertising
Free, using Ad Networks (Admax, Admob, etc)
4. Sponsorship/Partnership
Advergames or Game for Brands (Pocari Futsal Online, etc)
5. In-game Purchase
Item Mall (swords, new armour, energy pack, etc..)
Feature Updates (new skills, new quest, etc..)
22. @agatestudio @dwiperdana
To publish your game
• Know your audience/market before creating
the game
• Find the best business model for your team
• If needed, find a partner or publisher (so your
team can focus on creating great games!)
• Make sure your game is perfect
23. @agatestudio @dwiperdana
To promote your game
• Create a PR division, at least promotion plan
• Promotion checklist:
– Video trailer
– Video gameplay
– Press release
• 5w1h (why, what, who, when, where, how)
• Contact media (online or offline)
26. @agatestudio @dwiperdana
Want to play more?
• Our blog: http://www.agatestudio.com/blog
• General contact: contact@agatestudio.com
• Wanna start your career as game developer?
Or want to learn from an Internship program?
careers@agatestudio.com
• Courses or Final project discussion:
contact@agateacademy.com
