At FSP we offer a variety of services that, with our industry experience and local knowledge will provide insight and direction to assist your growth.

1. FSP RETAIL BUSINESS CONSULTANTS
FSP Retail Business Consultants
Retailer services

2. Our Core Retailer Services
At FSP we offer a variety of services that, with our industry experience and local knowledge will
provide insight and direction to assist your growth.
FSP RETAIL BUSINESS CONSULTANTS2
 Turnover
Estimation
 Brand &
Consumer
Research
 Expansion
Strategy
 Location
Selection
The FSP approach is not simply about analysis. At its heart, FSP Directors’ are retailers and over
100 years of retailing experience is directed into every project to test, challenge and provide
advice, before it is offered to clients.
October 23, 2015

3. Location Strategy – Catchment & Demographic
Profiling
October 23, 2015 FSP RETAIL BUSINESS CONSULTANTS3
% GL % Index
Lavish Lifestyles 9 2 348
Executive Wealth 0 8 3
Mature Money - 3 -
City Sophisticates 57 20 290
Career Climbers 4 12 35
Countryside Communities - 0 -
Successful Suburbs 0 6 2
Steady Neighbourhoods - 9 -
Comfortable Seniors 0 0 3
Starting Out - 2 -
Student Life 2 4 43
Modest Means - 3 -
Striving Families - 2 -
Poorer Pensioners 1 1 85
Young Hardship 0 1 0
Struggling Estates 27 24 111
Difficult Circumstances 0 3 14
Not Private Households 1 1 121
% GL % Index
0-15 16 19 84
16-24 13 13 93
25-44 42 36 117
45-retired 20 21 95
Retired + 13 11 113
Catchment GL Index % GL % Index
Residents 2014 436,417 Pre-Family 31 27 115
Households 2014 201,104 Family 24 31 79
F&B Spend (£m) 427 Empty Nesters 31 28 111
Average household Income (£) 91,170 51,655 176 Retired Seniors 13 14 94
F&B Spend per head (£) 979 939 104
Sushi Eaters Penetration % 10 7 137
Office Workers 2,114
% GL % Index
AB 38 29 130
Catchment %Change Change C1 33 33 100
2019 459,461 5 23,044 C2 9 15 60
2024 480,219 10 43,802 DE 20 22 88
Population Projections
Westbourne Grove 2 Mile Catchment ACORN Groups
Age
Resident Profile & Demographics Lifestage
Social Economic Grade
176
104
137
- 50 100 150 200
3
-
290
35
-
2
-
3
-
43
-
-
85
0
111
14
121
- 100 200 300
84
93
117
95
113
0 50 100 150 200
115
79
111
94
0 50 100 150 200
130
100
60
88
0 50 100 150 200
Source: FSP/CES/CACI
Location strategy projects combine a lot of the FSP data availability together:
Our overviews can include demographics, competition from other retail locations and Zone A rents.
Models are built based on criteria supplied from clients to identify sites with the best level of
potential.

4. Location Strategy – Demographics
October 23, 2015 FSP RETAIL BUSINESS CONSULTANTS4
FSP use demographic information to show where potential customers are located.
The example below is the demand surface for Luxury shoppers in London and Assured shopping
in France.

5. Location Strategy – Market Segmentation
October 23, 2015 FSP RETAIL BUSINESS CONSULTANTS5
FSP are able to deliver extensive
insight to the individual shopper
profiles and segmentation for any
location.
Combining this analysis with target
profiling from any retailer will help
ensure that the optimum sites are
selected.
In the example displayed, The
fashion mix is split between Young
and Assured. The majority of
Clothing and Footwear retailers are
in the Upper Middle price point, with
a third of retailers occupying the
Middle position.
Source: FSP/CES/Colliers/Transport for London/NWEC
Young
50%
Assured
44%
Family
4%
Classic
2%
C&F
FISH
Upper
Middle
55%
Middle
41%
C&F
Price Premium
4%
0
10
20
30
40
50
60
70
Clothing &
Footwear
Personal
Goods
Household
Goods
Leisure
Goods
Department
Stores
Food &
Beverage
Others
NumberofRetailers
Zone A Rent (£/ft²) 425
Approx. Annual Footfall (millions) 15
% Residents 50
% Tourists 40
% Workers 10
Nearby Tube Stations
(Annual Exits, millions)
Oxford Circus (40)
Piccadilly Circus (20)

6. Benchmarking – Location Comparison
FSP RETAIL BUSINESS CONSULTANTS
0%
25%
50%
75%
100%
0
80
160
240
320
CorrelationCoefficient
NSLSPPrincipalShopperPopulation(k)
Shopping Population
Correlation
28%
17% 22%
16% 14% 15%
25% 50%
50%
50% 57% 50%
28%
18%
16% 24%
22%
18%
19% 15% 12% 11% 8%
18%
0%
20%
40%
60%
80%
100%
%Outlets
Young Assured Family Classic
Benchmarking is used to help retailers compare and understand understand tenant mix.
Are there towns with a similar population and demographic profile? How does a particular location compare to an
existing site in your portfolio?
This analysis is carried out using NSLSP catchments and ACORN correlations.
In the case of Outlet Stores, we compare the retail mix to a range of benchmark slides – We typically look at merchandise
mix, price positioning and FISH information stored in our FOC database.
October 23, 20156

7. Benchmarking – FISH Customer Segmentation
October 23, 2015 FSP RETAIL BUSINESS CONSULTANTS7
FISH is FSPs unique classification of fashion Occupiers and
Consumers by purchasing attitude.
FSP can classify all Clothing and Footwear retailers into specific
categories indicating the Lifestage and fashionability of each brand.
Through this methodology we can compare benchmark locations across
Europe to ensure the closest fit to any brand target shopper. The grid
below clearly shows where particular brands are positioned according to
Lifestage and attitude. Such grids can show either competing or
complementary retailers.
Young
25%
Assured
40%
Family
20%
Classic
13%
Old
2%
Paris
Young
25%
Assured
30%
Family
26%
Classic
16%
Old
3%
Barcelona
Fashionable Individual Safe
Young
Assured
Classic
Family

8. Site Selection Support – Targeted Location
Summary Reports
October 23, 2015 FSP RETAIL BUSINESS CONSULTANTS8
FSP can also work on an ad
hoc basis. We can supply
retailer summaries for any
individual location that a
retailer may consider entry
into and wishes to understand
deeper.
These are a perfect support
tool for internal store approval
processes.
It is typically 4 pages of key
points, KPIs and information
that can help support any
internal decisions.

9. Qualitative Research, Concept & Brand Testing
October 23, 2015 FSP RETAIL BUSINESS CONSULTANTS9
Mini Depth interviews and focus groups can help a
brand to understand more clearly individual
aspects to their business, including customer
perception, new store concepts and product
launches.
FSP believes that the provision of intimate local
knowledge coupled with qualitative research to
understand the positioning of your brand will best equip
your company to succeed in this market.

10. FSP RETAIL BUSINESS
CONSULTANTS
19 Manor Courtyard
Hughenden Avenue
High Wycombe
UK, HP13 5RE
T +44(0)1494 474740
F +44(0)1494 474262
fspretail@fspretail.com
www.fspretail.com
www.snap-shop.co.uk
Simon Rosenberg
Senior Consultant
T +44(0)1949 474740
M +44(0)7495 638285
F +44(0)1494 474262
simon@fspretail.com