The document provides a list of models, online resources, and philosophies to help with entrepreneurship including the Lean LaunchPad model, Business Model Canvas, startup metrics, and various tools for websites, social media, marketing, funding, legal needs, cloud services, communication, and places to find information from smart people in the industry. It also discusses some conflicting philosophies entrepreneurs may face around issues like internal vs external focus, confidence vs paranoia, and focus vs seeing the big picture. The overall message is that entrepreneurship is about people, failures are a natural part of the process, and the entrepreneur is ultimately responsible.

1. The Entrepreneur’s Brain

4. What?

5. • Goals
– You take home some useful information
– You feel like an entrepreneur for an hour
• Contents
– Models
– Online Resources
– Philosophy
• Disclaimers
– IMHO
– IMLE
Today

6. Models

7. Steve Blank
Customer
Development

11. Steve Blank Resources
The Lean
LaunchPad

12. Business Model Canvas

14. Startup Metrics for Pirates

16. Platform
• webmaster
• analytics
• docs
• drive
• Google+
• local
• hangouts
• trends
• office
• development

17. Website/Blog - CMS
• Wordpress
• Joomla
• Drupal
• Weebly
• Squarespace
• Posterous

18. Website/Blog - Tools
• Google Analytics – powerful free web analytics
• Webmaster tools – manage website functionality
• Website grader – self explanatory
• 99designs – crowdsourced design
• Domize - domain name search
• TagCrowd – word cloud your site
• SEOmoz – manage and monitor your social media
• SEOBook – bunch of free SEO tools

19. Social
• Facebook
• Twitter
• Linkedin
• Pinterest
• YouTube

20. Local
• Google Places – Google+ Local
• Yahoo Local
• Bing Local
• Foursquare
• Yelp
• Universal Business Listing

21. Inbound Marketing
• The Noob Guide to Online Marketing
• Hubspot
• Hootsuite

22. Other
• Email Services
– MailChimp
– Constant Contact
• Print
– Vistaprint
– Moo

23. Funding
• Angel List – get on here
• TechCrunch –who’s been funded by whom
• 500 startups – watch the videos
• Bplans – business plan resources
• Business Launchpad – more biz plan stuff

24. Pitching
• Raising Venture Capital – Mark Suster
• Pitch Examples – Founder Institute
• Startup Viagra – Dave McClure
• 10 tips for the perfect investment pitch

25. Legal
• Model Docs
– National Venture Capital Association
– Series Seed Documents
– TechStars Model Seed Funding Documents
– Business Insider Document Center
– Startup document Center
• Legal Advice
– Scott Walker blog
– Startup Company Lawyer
• Other
– BizFilings – do your biz filings here
– Startup Economics capitalization tool – cool

26. Cloud
• Amazon Web Services - Amazon’s cloud
• Dropbox – easy store and share
• Box – easy store and share
• Google Drive

27. Communication
• Telephony
– Skype - free voice and video
– Freeconferencecall.com – Yup, that’s it
– Toktumi – virtual phone system
– Grasshopper – virtual phone system
• Collaboration
– Google Apps – free Email, Chat, Docs
– Google Hangouts – awesome
– Evernote – cloud notes
– Yammer – free enterprise social network

28. Places for Info
• Mashable
• Social Media Explorer
• Hubspot
• Copy Blogger

29. Smart People
• Venture hacks –Nivi and Naval
• Both Sides of the Table – Mark Suster
• A VC – Fred Wilson
• Chris Dixon
• Paul Graham
• pMARCA – Marc Andreessen
• Feld Thoughts – Brad Feld
• OnStartups – Dharmesh Shah
• Startup Lessons Learned – Eric Ries
• Andrew Chen
• Dave McClure

30. Conflicting Philosophies
• Internal vs. External view
• Top vs. Bottom Leadership
• Confidence vs. Paranoia
• Listening vs. Ignoring
– "the majority of things people tell you are wrong"
Mark Suster
• Trust vs. Skepticism
• Focus vs. Big Picture

31. Ultimately
• It’s all about people
• It’s always your fault
• Failure is just a step toward success

32. Frank Traylor
ft@traylor.net