Alfred Fuhr was born in 1960 in Giessen, Germany. He attended primary and secondary school there before receiving his Abitur in 1979. In 1990, he earned an M.A. in Sociology, History, and Psychology. Since 1999 he has founded and run the AvD Institute for Traffic Sociology, providing sociological consulting services related to mobility, transportation, technology, and customer behavior. He has also held various positions in public relations, media, publishing, and event management.

1. Alfred Fuhr
07 August 1960 born in Giessen
1966 - 1970 Primary school
1970 - 1979 Secondary school
May 1979 Abitur (A-Level) Goethe Schule
Summer 1990 M.A. in Sociology, History,
Psychology
Work experience
July 1999 Founded AvD Institute for Traffic Sociology
Mission & Services:
o sociological consultancy for the AvD mobility concept
o collecting & evaluating data for studies on
o traffic
o technology
o target group / customer behaviour
o sociological services in all questions of mobility:
o services for members – e.g. consumer research &
protection
o information agency for clients & partners, e.g.
defining risk determination in the automobile
society
o investigating traffic culture in Germany – built on
respect, communication & consideration over decades
Since August 1998 PR Consultant at AvD
Feb 1998 – July 1998 Probational period at AvD, Frankfurt
Sept 1997 – Feb 1998 Public Relations Training Programme, daa, Marburg,
Certificate: PR-Consultant

2. Sept 1995 – Aug 1996 Sales, event manager & consultant for light & design
'Sphäre, Licht & Kunst' in Giessen
Sept 1995 – Aug 1996 Self-employed consultant for EKS – Engpaß
konzentrierte Strategie according to Wolfgang Mewes
Oct 1994 – Aug 1995 Senior project manager at Giel, media agency
July 1992 – Sept 994 Sales & acquisition at Giel, media agency, Frankfurt/
M, clients: Stern, Freundin, Bild am Sonntag, Focus,
Der Spiegel
June 1990 – June 1992 Partner in wife's enterprise, interior design, design
and decoration for events & shop windows:
administration, customer contacts etc.
Oct 1989 – May 1990 Coordination, acquisition & author management for
'Arena', scientific magazine
May 1988 – May 1990 Acquisition, distribution & editor for 'Giessener
Magazin Express', newspaper
July 1987 – July 1989 Traineeship as assistant to cinema director at 'Rex
Kino Center', Wetzlar, Fa. Theile, Darmstadt:
administration, advertisement & PR, technical
processes, personnel responsibility
Jan 1987 – Dec 1989 Founded & managed communal cinema – 'Kino4'
July 1984 - Nov 1987 Public relations for 'Litfaßsäule', Wetzlar, magazine
for umbrella organisation of youth associations &
authorities
Aug 1983 – Sept 1987 Teamer in a social youth project, trained young
jobless people to gain money from recycling material
Jan 1981 – July 1982 Social service (consciencious objector) – training as
a paramedic in an ambulance service team
6 months work in a geriatric institution
June 1979 – June 1980 Industry work at Wild-Leitz / Leica glass laboratory,
development dptmt. – learned about industrial
processes, experimented in the continuous
improvement process of industrial glass fabrication
with various chemical elements & substances,
invention: improved the process to reduce the surflow
and improve the glass quality
1976 - 1982 Newspaper boy - after 2 years started a successful
publications distribution system in his village
Experiences, leisure time activities, skills
Aug 1982 – Aug 1983 Travelling across Europe – France, Spain, Berlin
(West), and Germany (East & West), Occitania, took
part in conferences, investigated artists' villages,
alternative economy, work in social and political
projects, self-administrated projects in press &
publication sector

3. Leisure time activities Painting, photography, young timers, relaxation
methods, books
Language skills English, French, Occitanian (basics) & Turkish
(basics)
Membership
Berufsverband Deutscher Soziologinnen und
Soziologen (German Sociologists’ Association)
Since May 2001 Board of BDS
PR consultant of BDS