Oracle is positioning WebCenter Suite as a modern user experience platform that can be used to build portals, websites, composite applications and more using a common development framework. It provides tools for both business users and developers to easily assemble and customize solutions. WebCenter Suite integrates social and collaboration capabilities with leading enterprise content management and aims to provide a converged user experience across Oracle applications.

1. Oracle Enterprise 2.0 WebCenter Portal Strategy Fumiko Yamashita 16th Feb, 2011 Safe Harbor Statement: The views expressed on this presentation are my own and do not necessarily reflect the views of Oracle. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making a purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

2. Agenda Why WebCenter 11g Now? Customer Webcast Sneak Preview Customer References

4. WebCenter & ECM WebCenteris Oracle’s strategic portal solution including the content management capabilities. Prerequisites WebCenter > WLS EE Includes restricted-use: UCM, BPEL, SES included UCM, URM, IPM, ECM Suite > No prerequisites Includes restricted-use: - WLS EE included - BPM/BPEL, etc. included in some of them URM/IPM: Uses UCM as the platform technically, but doesn’t include UCM license. URM includes lots of UCM equivalent features, but IPM doesn’t. > Ease of development & maintenance by having a unified platform across WebCenter/UCM/URM/IPM ECM: Enterprise Content Management, UCM: Universal Content Management, URM: Universal Record Management, IPM: Imaging & Process Management, BPM: Business Process Management, BPEL: Business Process Execution Language, SES: Secure Enterprise Search

5. Agenda Why WebCenter 11g Now? Customer Webcast Sneak Preview Customer References

6. Oracle WebCenter Suite 11g The Platform for the Modern User Experience Andy MacMillan – Vice President, Product Management, Enterprise 2.0 > Robert Whiter on 1-Mar-2011

7. <Insert Picture Here> Briefing Agenda Oracle WebCenter Suite Strategy Modern User Experience User Experience Platform Q&A 8

8. <Insert Picture Here> Oracle WebCenter Suite Strategy 9

9. You Have Been Asking … “What should my portal strategy be for extending my applications?” – Oracle Applications Customer “I am a WebLogic Portal customer. What is the plan forward for me?” – Oracle WebLogic Portal Customer “We are looking for a portal and content management platform.” – Oracle Prospect “My communities currently run on WebCenter Interaction. Will this portal platform still be supported?” – Oracle WebCenter Interaction Customer

10. We Have Heard You!

11. Oracle’s Portal Evolution Most Scalable Portal and Leader in Internet Web Sites WebLogic Portal 10g Best Application Mash-Up & Social Computing Platform Oracle WebCenter WebCenter Interaction 10g Leader in Business User Portal and Communities Best in Class Integration with Oracle Applications Oracle Portal 11g Sun Portal Leader in Driving Adoption of Java and Open Standards Best Features of Application Specific Portals Application Centric Portals Oracle ECM Most Scalable, Industry Leading ECM Platform 12

12. Oracle’s Portal Evolution WebLogic Portal 10g Oracle WebCenter WebCenter Interaction 10g Oracle Portal 11g Sun Portal Application Centric Portals Oracle ECM 13

13. CompositeApplications Portals,Websites Websites Portals PackagedApplications Custom Applications Personalization Communities Mash-Ups Social,Collaboration ContentManagement Enterprise Repository Activity Streams Blogs, Wikis Enterprise Content Mgmt Web Content Management Web Conferencing Intelligent Collaboration Oracle WebCenter SuiteThe Modern User Experience Platform for the Enterprise and the Web 14

14. Oracle WebCenter SuiteBest of Breed Portal & Social Computing Capabilities Best Solution to Deliver Broadest Set of Use Cases Deliver modern and rich user experience to portals, websites, composite applications, enterprise applications, mobile applications, dashboards, multi-site and communities Best in Developer Choice Broad choice of development tools for developers and business users: JDeveloper, Eclipse, ADF, JavaScripts Frameworks, Dojo, jQuery Best Application Integration Platform Leveraging the Fusion Applications technologies, delivers flexible application integration tooling and OOTB and certified integrations with Oracle Applications Best Content Management Capture and manage the entire content lifecycle (Oracle Universal Content Management) Best Set of Social Computing Services Comprehensive set of social network and social computing services (Oracle WebCenter Services) 15

15. Oracle WebCenter - “Growing the Momentum”

16. <Insert Picture Here> Oracle WebCenter Suite: Modern User Experience 17

18. Empowers users to make timely decisions

19. Enhances users ability to complete their work accurately and efficiently

20. Encourages teamwork through collaboration and communication18

21. Oracle WebCenter & Fusion Applications A Unified User Experience 19

22. Information in ContextImproving Productivity 20

23. Social User ExperienceFacebook-Like … Visualization Tools Highlight Connections & Hierarchical Relationships in Organization Relevant Business Activities Social Network Associations Collaboration in Context Contextual Information 21

24. The Right Information at the Right Time Embedded Intelligence for Smart Decision Making Interactive Data VisualizationCharts & Graphs Personalized Sales Target AnalysisClick & Drag Sliders, Graphical Heat Map 22

25. Composite ApplicationsBring Together Applications, Content, People and Processes Search Notifications Documents Discussions & Presence Email Social Networks Wiki,Blog Other Data Sources Custom Partner BI Legacy 23 Other Apps

26. <Insert Picture Here> Oracle WebCenter Suite: User Experience Platform 24

28. Respond to business needs immediately

29. Surface enterprise applications to create custom mash-ups

30. Target mobile devices and tablets

31. Broad choice of development tools

32. Leverage business user assembled scenarios

33. Build reusable components

34. Robust management and rapid upgrade cycles25

35. Easy to Assemble Mash-Ups & Composite AppsBy Business Users Web-Based Mash-Up Assembly Simple Editing and Personalization

36. Increase Efficiency and Reduce IT Overhead Refine any Resource in Design Time (IT Developer) or Runtime (Business User) Portal Lifecycle ManagementCo-Development between Business User and IT 27

37. Common User Experience ArchitectureExtensive Library of Reusable Resources and Components Human Task Components BAM Components Interactive Data Visualization Charts & Graphs 28

38. A Common Development FrameworkOracle Application Development Framework (ADF) Increase Productivity & Ease-of-Use Promote Service Oriented Development Standards-Based Common Framework for the Platform 29

39. Development ExperienceBroad Choice and Quick Turnaround Drag & Drop in JDeveloper BroadChoice of Development Tools Personalization Site Resource Manager for Quick Development 30

40. Oracle WebCenter SuiteThe Modern User Experience Platform for the Enterprise and the Web Oracle Fusion Middleware Oracle WebCenter SuiteModern User Experience Platform CompositeApplications Portals,Websites Social,Collaboration ContentManagement 31

41. Oracle WebCenter: Complete, Open, IntegratedPart of the Fusion Middleware Family Integration with Fusion Middleware Components 32

43. Web Content Management