The business side of web development using WordPress as a CMS. Includes themes, plugins. By Robin Heppell

1. WordPress as a CMS

2. Quick Snap Shot of Robin Heppell Born & raised in Victoria Funeral Director for 20 years at McCall Bros. Resident techie & web guy Became industry consultant / speaker Focused on Online Marketing for Funeral Homes Started offering clients websites built with WordPress

3. Heppell - WordPress Numbers 31: Number of WordPress websites sold to date 10,070: Largest number of posts on client website 750: Average annual fee paid by clients for hosting, support, and training ($USD) 11: Number of minutes to have client post indexed by Google 9,750: Most expensive WordPress website we have sold to date ($CDN)

4. Quote from Cory Miller, iThemes.com "As a WordPress design expert, I get to see the platform used in numerous ways, but when Heppell calls, I know that he is going to push me and WordPress to its limits - and his clients will be the benefactors of his creativity and vision.”

5. WordPress as a CMS Agenda Reasons why you should use WP as a CMS My history with WordPress as a CMS WP CMS: Themes, Architecture, Plugins Behind the scenes of Local Examples Web Development Business & WordPress

6. 6 Reasons Why WP as a CMS… Easily create pages (and fast) Navigation organization is easily updated “Draft” is much better than “Under Construction” End User is able to perform updates – gives them sense of control Multiple users, various permissions Never have to “rebuild” site again

7. Intro to WordPress thanks to Tris Hussey Tris Hussey Writer, Blogger, Photographer, Educator www.TrisHussey.com www.Twitter.com/trishussey

8. My 1st WP CMS thanks to Brian Gardner Brian Gardner Revolution Themes / StudioPress www.BrianGardner.com www.Twitter.com/bgardner

9. My 1st Funeral Site thanks to Cory Miller Cory Miller Marketer,iThemes Co-founder www.CoryMiller.com www.Twitter.com/corymiller303

10. Premium CMS Themes

11. Other Premium CMS Theme Options Note: I do not have any personal experience with these themes: ThemeForest.net PageLines.com WooThemes.com PremiumThemes.net Google: best business wordpress themes Ask other attendees here today…

12. Premium (Paid) vs. Free No license issues Clean branding – no footer links Support & customization You get what you pay for Another Alternative: Custom Theme (approx. $1,000 to $3,000)

13. 5 Steps for Website Architecture Know your (your client’s) end goal first Create draft sitemap What pages do you want What main categories of posts Anything special about home page Choose theme Build site Review and revise

14. WP’s Architecture Details Pages Page ordering Parent & Child pages Page Templates Posts Post Categories Blog Index pages

15. Page Ordering

16. More Advanced Architecture Custom Page Templates Full-width page, squeeze page Custom Post Templates 2nd Class of Post (Obit Posts for Funeral Homes) Custom Plugins Custom Sidebar Plugin (Specific Pages, Posts) Powerful Widgets Easily specify home page & sidebar content

17. 8 Free Plugins we use for CMS Sites All In One SEO Related Posts XML Sitemaps Ultimate Plugins Smart Update Pinger Exclude Pages Custom Field Redirect Redirect Parent to First Child CFormsII

18. www.McCallBros.com

20. www.StewartMonumental.com

22. www.ROBP.ca

24. 14 13 WP Friendly Small Businesses Funeral Industry Real Estate Agents Used Cars Restaurants Dentists Wellness / Chiro Lawyers Fitness Spa / Beauty / Hair Financial Planners Trades / Repairs Accountants Vets Interior Design

25. 7 Web Development Business Tips Find out what their website goal is Get JingProject.com/pro Create Faux (Mock) site as demo Create Jing video showing how easy it is Don’t under price yourself Collect & create case studies Create & document your web dev. process

26. 8 Competitive Advantages of WP CMS Unlimited Pages (including landing pages) Never-again Website Rebuilds Easy updating – No HTML required Fully Integrated Blog Posts searchable in Google in 30 minutes Social Media integration Mobile-friendly website Multi-media integration For more see: www.FuneralFuturistWebsites.com/website-features

27. Any Developers Looking for Work? We are expanding our team and are looking for someone with knowledge of WordPress, PHP, & CSS or Custom WP Theme design.

28. Heppell Contact Info: Robin Heppell robin@funeralfuturist.com 250-744-3595 http://twitter.funeralfuturist.com http://linkedin.funeralfuturist.com http://facebook.funeralfuturist.com http://youtube.funeralfuturist.com